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Online advertising is incomplete without tapping into the second largest search engine that boasts 2+ billion monthly active users. In the last few years, YouTube has evolved from a “should-probably-be-there” channel to a “need-to-be-there” channel that advertisers can't ignore. Tom Leonard, 3Q Digital’s Director of Video Strategy, will explain what you need to know about getting started on and getting the most out of YouTube advertising. He’ll cover creative best practices, the newest YouTube features, and how to analyze the right metrics. This session will help participants plan, launch, optimize, and evaluate campaigns, all while using case studies to bring everything to life.