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  • Download your copy of the full event recording plus speaker slides!
  • Seasoned, experienced marketing practitioners share how you can leverage social media marketing to drive business goals
  • Topics covered include brand storytelling, influencer collaboration best practices, the scoop on TikTok, and more!

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Presenting Thought Leaders Include:

 


Scott Emalfarb

Fresh Content Society

 


Miri Rodriguez

Microsoft

 


Andy Crestodina

Orbit Media Studios

 


Terry Rice

Terry Rice Consulting & NYU Adjunct

 


Ryan Peña

Be The Match

Scroll down to view full agenda and speaker lineup!
 

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Agenda

1:00pm EST - Storytelling with Empathy: Rise Against the Machines

SPEAKER

Miri Rodriguez, Head of Global Internship Program, Microsoft

ABOUT THE SESSION

A distinctive story helps define and successfully communicate unique personal and business attributes. Storytelling has become a powerful business tool in today’s digital age because it begins and ends with empathy, driving an immersive and emotional experience for stakeholders and audiences that inspires them to action. In this dynamic and interactive session, Miri will share practical tools to help you become a skilled storyteller in a looming robopocalypse so that you can successfully keep relevant in the marketplace, drive engaging relationships and win in business and in life.

Key takeaways:

- What is storytelling…and what is not
- Ways to tell a story
- Crafting your story with empathy and Design Thinking Principles

1:30pm EST - Live Q&A with Miri Rodriguez

1:40pm EST - Influencers, Networking and Digital PR: How to Find and Connect with Anyone Using Social Media

SPEAKER

Andy Crestodina, Strategic Director, Orbit Media Studios

ABOUT THE SESSION

Great marketers are great collaborators. They reach out, build relationships and work together with those who have already built the audience they’d like to reach. They’re bloggers, editors, journalists and thought leaders. And social media is the path to their doors.

- Which influencers and collaborations drive the most value?
- How to connect with virtually anyone?
- What types of collaborations lead to which outcomes?

Search and social, the research and the pitch. This session takes you through the process, starting with the research and ending with the long-term relationship. At it’s best, influencer marketing is also known by another name: friendship.

2:10pm EST - Live Q&A with Andy Crestodina

2:20pm EST - Why TikTok Has Influencers Dancing For Brands

SPEAKER

Ryan Peña, Social Media Strategist, Be The Match

ABOUT THE SESSION

Think of TikTok as one BIG video meme platform, with 500 million active monthly users. While studying it, I've noticed people working at brands doing memes and tagging their company in them. Some of these posts get millions of views and likes...but brands aren't engaging or working with these self-made influencers...a missed opportunity? During this talk, you will walk away with knowledge about...

- What TikTok is and why marketers should care
- Micro-influencer examples and how/when brands should engage
- What brands are integrating TikTok into their strategy
- A realistic approach to social listening within the platform

2:50pm EST - Live Q&A with Ryan Peña

3:00pm EST - The Gotham Solution: Get Better Engagement and Build Trust With Your Online Audience

SPEAKER

Terry Rice, Founder, Terry Rice Consulting & NYU Adjunct

ABOUT THE SESSION

There is a fundamental -- and critical -- disconnect between the way brands try to engage their audience and the way their audience wants to be engaged.

As per a recent Business Wire report:⁣

- Consumers are 2.4x more likely to say user-generated content (UGC) is more authentic than branded content.⁣
- ⁣Marketers are 2.1x more likely to say branded content is more authentic than UGC⁣.

See the problem? If we want to make a more genuine connection, marketers need to do a better job of listening to their audience.

If you're leveraging the same tactics from 2018 that you did in 2019, you're in trouble. And things aren't looking any better for 2020 either.

So what can we do? During this workshop, we'll address the critical questions that must be answered in order for your audience to trust and engage with you. Leveraging best practices from design thinking, and insights gained from numerous interviews with top-performing brands, you'll walk away with a launch plan that will revolutionize your online marketing activities. You'll also discover best practices for audience research, which can be leveraged for marketing as well as product innovation.

3:30pm EST - Case Study Q&A

3:40pm EST - LIVE Social Media Page Reviews + Tips and Tricks To Grow Your Channels

SPEAKER

Scott Emalfarb, President, Fresh Content Society

ABOUT THE SESSION

Event attendees will have the opportunity to get personally involved in this workshop. In this session, members of the audience will be able to share their Facebook Page for real-time audit and feedback to help optimize your Page performance. An Attendees’ Page is displayed on the screen and our social media expert will dissect the strengths and weaknesses from a content, community management, and paid media perspective. Reviews are professional, instructive, and includes sound advice to improve channel performance to ultimately increase awareness, engagement, and conversions.

4:25pm EST - Session Q&A

4:35pm EST - Closing Remarks

4:45pm EST - Virtual Summit Concludes

UPCOMING #SMSSUMMIT CONFERENCES