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VIRTUAL EVENT:
BEST PRACTICES IN
INFLUENCER MARKETING

August 1st, 2017 | 3pm EST - 5pm EST

3 leading brands give an exclusive inside look at how they’re leveraging influencer marketing
Bring your questions - each case study is followed by a live 15 minute Q&A!
Change the way you do influencer marketing literally within minutes of our closing remarks
Full recording available post-event to revisit any comments or questions you missed

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What you need to know about influencer marketing:
With 47% of online consumers using ad blockers, traditional online advertising is quickly becoming a strategy of the past. It’s more critical than ever that brands find unique, impactful ways to connect with their consumers. Influencer marketing has the power to build brand trust, reputation, and authentic engagement.

This is your chance to hear from 3 leading brands that have seen success in influencer marketing campaigns, leaving you with tangible takeaways and a fresh perspective on how your business can leverage this game-changing strategy.

Speakers:

Chris Rudolph


Chris Rudolph

Business Accelerator Program Director
American Family Insurance

Amisha Gandhi


Amisha Gandhi

Head of Influencer Marketing
SAP

Agenda:

3:00pm EST
Opening remarks from #SMSsummit producer Breanna Jacobs

3:05pm EST
SAP case study

SPEAKER:

3:25pm EST
Q&A

3:40pm EST
How Influencers Helped Build American Family Insurance’s Small Business Content Marketing Platform

SPEAKER:

ABOUT THE SESSION

Seven years ago, American Family Insurance launched Business Accelerator, a free online program aimed at providing small business owners across America with valuable training, coaching, and exclusive content. Not only was its goal to reach American Family’s current small business customers, but to increase awareness among small business owners who hadn’t yet heard of the brand. Join Program Director Chris Rudolph as he discusses the impact that influencer marketing had on Business Accelerator’s growth and success, and challenges it’s faced over the years. You’ll leave with ideas for your own start-up program, how to measure its success, and best practices to keep in mind. Attendees will also be granted access to upcoming Business Accelerator sessions!

4:00pm EST
Q&A

4:15pm EST
Virtual summit concludes