October 21-22, 2015
Royal Sonesta Boston
Social strategy built on relationships, community, and content that engages
Dec 8-9, 2015
Discover the Power of Social Media Marketing
February 9-11, 2016
Social & Digital Marketing Strategies that drive results
#SMSsummit comes to several premier marketing hubs in the US - view our full schedule and find one near you!
Since Zuckerberg first exposed the world to his Harvard social experiment just over 10 years ago, the way businesses, universities and individuals communicate has evolved. And shifted. And evolved again.
We know we must be engaged online. We understand the value of a good story to ensure brand equity.
But which stories should we share? How and where do we tell them? What tools should we use to measure their success?
GSMI’s Social Media Strategies Summit (#SMSsummit) events provide an arena to answer the toughest questions that impact the way we do business.
(The ones that confound our budgets, cause restless nights and continually change shape.)
At the end of each SMSS summit, attendees are able to answer the following:
What type of content builds meaningful relationships with my desired audience?
How can my content impact lead generation and increase sales?
Which tools maximize social media output?
Ultimately, how do I transform my social media strategy to enhance my company’s bottom line?
SMSSUMMIT has a method
to the madness.
SMSS speakers relate their experience to present-day challenges in the social media marketplace.
They provide tools to calculate measureable impact. They detail case studies. They lead. And inspire.
SMSS workshops offer hands-on tools and guidance to take back to the office.
As different companies have unique priorities, we let you choose your desired track.
Based on research on today’s most pressing social business issues, all tracks emphasize:
Learn the essentials of great social writing
Exposure to content that connects and converts desired audiences
Tricks for aligning content across social media channels
Tools for solidifying your brand message and driving loyalty
Highlight key strategies to target millennials
Tips for utilizing employees as brand advocates to drive sales
Tools for maximizing social campaigns to produce qualified leads
This isn’t our first time
around the block.
The SMSS community that develops over the course of each event becomes a valued network of professionals who share lessons, market secrets and empower one another.
Over 4,000 marketers have attended the Social Media Strategies Summit. With more than 85% of attendees manager level or higher, SMSS attracts a room full of leaders.
Presenters and attendees are eager to exchange valuable information--and communicate their passion. You can’t help but catch the fever.