Kristy Salvatelli manages the church’s Facebook, Instagram, Twitter, and YouTube accounts. In addition, she helps lead a team of staff and volunteers who manage CCFL’s multiple ministry and campus accounts. Prior to Calvary, Kristy earned her bachelor’s degree from Florida Gulf Coast University (FGCU) where she worked as a Social Media Coordinator for FGCU Housing. She now lives in Fort Lauderdale with her husband, David and dog, Mali. In her free time, she enjoys going to the beach, sitting at coffee shops with friends, and spending time with family.

Kristy Salvatelli’s Session

11:30 am CDT — Wednesday, October 21, 2020

Case Study: How Calvary Chapel Harnesses Social Media for New Engagement

Every institution of faith has a message. As environments within communities change, so do strategies and tactics. This session will discuss the journey of Calvary Chapel’s brand transformation and how they use social media to deliver their message.

Utilize social media to change your church narrative and persona
Create a message that’s beyond the messenger
Build your social media strategy
Identify which platforms are essential to your organization’s message and demographic
Measure engagement and success that’s beyond impressions and likes
Convert engagement online to physical attendance