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Susanne Goldstone Rosenhouse

Social Media Coordinator
National Jewish Outreach Program

Susanne Rosenhouse has worked for NJOP (formerly the National Jewish Outreach Program) for the past sixteen years, working directly with Jewish congregations throughout North America to provide Jewish educational experiences in their communities. She has transformed their social media presence into one of the go-to places for Jewish education and experiences on the social web. Susanne has spoken twice at the SXSW Conference, first in 2011, discussing Jewish synergy and the new global community that exists almost exclusively online, and again in 2014, discussing how Houses of Worship of all kinds can harness social media and outreach to do good things in their communities. She lives in Dallas with her husband and two children.

Susanne Goldstone Rosenhouse’s Session(s):

1:10 pm CDT —

Panel: On This Rock You Shall Build a Brand: Social Media Strategies for Churches and Synagogues

We’d all agree that attending religious services in person is ideal. However, with a pandemic not over… as well as a younger generation that puts less value on religious services, social media is the new fisherman's net. This session will discuss generational shifts and strategies that must conform to attract the digital congregation. Take away an understanding of: 

  • Why online services are more than a temporary COVID strategy
  • New opportunities to expand your message globally
  • The importance of engaging via social media platforms
  • Attracting the next generation by utilizing content to engage children
  • Platforms and target audiences

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