Bari Tippett

Senior Social Media Manager
Auntie Anne’s and Jamba (formerly)

Bari Tippett, Social Media Manager for Auntie Anne's and Jamba, has 9 years of experience in the industry. She started her career on the agency side and took her first job in-house with The Coca-Cola Company, leading organic social for Honest Tea, ZICO Coconut Water and Costa Coffee. Now, she leads social for some of your favorite food brands. When she's not obsessing over Tik Tok trends, she's riding Peloton, taking mirror selfies, and tending to her plants. 

Bari Tippett’s Session

8:00 a.m.–8:45 a.m. PT — Wednesday, February 28, 2024

Case Study: Auntie's Anne's Twist on Content Strategy

In this session, Bari will break down how she strategizes content and how to approach making your brands stick out on the feed. With working on Auntie Anne’s and Jamba, she has proven that tapping into culture has been successful and helps unleash a new level of potential on social. She will also give you tips and tricks on how to stay motivated when creating and ways to test different strategies with your own brand content.

You’ll learn:

  1. Steps to take if you want rehaul your content strategy
  2. Best practices for creating engaging content strategies
  3. Tips + tricks on how to stay motivated
Check out our early bird ticket prices!
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