Meg Bradley

Senior Manager, Global Social Media
Akamai Technologies
Meg Bradley boasts a dynamic career spanning over a decade, marked by the creation, support, and growth of personal and professional brands across the digital landscape. Her journey includes diverse roles and responsibilities, anchored in a passion for analytical-based storytelling. Over the years, her expertise has evolved to encompass social media strategy, employee advocacy, social listening, and reporting and data analysis with a focused emphasis on B2B brands and executive presence.
A key highlight in her career was playing a pivotal role in the $1B merger between S&P Global and IHS Markit. Meg spearheaded initiatives in social media architecture, consolidation, rebranding, and employee advocacy efforts across all social media platforms that led to a successful brand launch. Currently holding a senior management role at Akamai Technologies, the cloud company that powers and protects life online, Meg concentrates on elevating organic social media and influencer programs and leading a purpose-driven team of expert strategists.
Recognized as a LinkedIn Top Voice in Social Media, Meg provides expert guidance to marketing and social media teams on relevant topics. Outside of her professional pursuits, she enjoys experimenting with new recipes, exploring Brooklyn with her dog Desmond, and taking boxing classes, followed by a nap.

Meg Bradley’s Session

8:15 a.m.–9:00 a.m. PT — Thursday, February 29, 2024

Data-Driven Social Media: How to Leverage Insights to Drive Strategy

In the dynamic landscape of social media, the ability to effectively communicate the rationale behind strategic shifts and pivotal decisions is crucial for garnering support across various stakeholders. This session delves into the pivotal role of data in shaping these narratives and explores the art of selecting the right metrics to convey compelling stories to different audiences. We'll discuss the proactive construction of dashboards tailored to your specific needs, insights into what marketing leaders should and shouldn't see, and strategies for delivering impactful insights that drive meaningful change. By the end of this session, participants will be equipped with the knowledge to discern which data points are instrumental in aligning social media strategies with organizational goals.

Key Takeaways:

  1. Uncover the internal metrics essential for gauging the overall health of your social media channels.
  2. Identify granular metrics that signal the need for strategic adjustments and heightened attention.
  3. Understand the metrics that resonate with marketing leadership and drive investment in social program success.
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