Judy Pal

Instructor and Consultant
10-8 Communications LLC

With more than 35 years’ experience, Judy Pal has served in executive management positions for police, private sector and the professional sports and entertainment industry in both Canada and the U.S.  Prior to embarking on a full-time teaching and consulting career she was an Assistant Commissioner with the NYPD serving as the Advisor to the Police Commissioner.  Before that, she served as Director of Operations for FBI-LEEDA, Chief of Staff with the Baltimore and Milwaukee Police Departments, and was a member of the command staff overseeing public information with the Atlanta, Savannah, and Halifax (Canada) police departments.

She is proud to have conducted image and media training for thousands of law enforcement professionals including FBI Regional Command Colleges across the country.  She has worked with agencies in Canada, Chile, and Trinidad, and has spoken at events in Australia, Uruguay, and Manilla. Pal is a past president of the National Information Officers Association, holds a master’s degree in Public Relations and a Certificate in Police Leadership.  Early in her career, she spent five years in television news.

Judy Pal’s Session

11:45 a.m.–12:30 p.m. PT — Thursday, April 11, 2024

Safeguarding Public Trust: The PR Hazards of AI-Generated Content

While public safety has renewed its commitment to transparency and legitimacy, malicious actors are taking advantage of AI technology to further create fear, anger and divisiveness in our communities.  AI-generated photos, video and audio, amplified by bots and click farms, can falsely generate a true crisis for an agency. Learn how and why groups are using the technology and tips to help protect your agency’s reputation from malicious disinformation.

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