Judy Pal

Instructor and Consultant
10-8 Communications LLC

With more than 35 years’ experience, Judy Pal has served in executive management positions for police, private sector and the professional sports and entertainment industry in both Canada and the U.S.  Prior to embarking on a full-time teaching and consulting career she was an Assistant Commissioner with the NYPD serving as the Advisor to the Police Commissioner.  Before that, she served as Director of Operations for FBI-LEEDA, Chief of Staff with the Baltimore and Milwaukee Police Departments, and was a member of the command staff overseeing public information with the Atlanta, Savannah, and Halifax (Canada) police departments.

She is proud to have conducted image and media training for thousands of law enforcement professionals including FBI Regional Command Colleges across the country.  She has worked with agencies in Canada, Chile, and Trinidad, and has spoken at events in Australia, Uruguay, and Manilla. Pal is a past president of the National Information Officers Association, holds a master’s degree in Public Relations and a Certificate in Police Leadership.  Early in her career, she spent five years in television news.

Judy Pal’s Session

11:45 a.m.–12:30 p.m. PT — Thursday, April 11, 2024

Navigating Negative Comments on Social Media

Social media has changed and augmented the way first response agencies engage with their communities.  But, like any open forum, there may be vocal haters. What should you do when the negative posts start coming in? Ignore them? Respond? Engage with third parties to ‘drown out’ the screamer? These issues will be discussed, and strategic best practices provided in this 30-minute fast-paced presentation by Judy Pal, a former Assistant Commissioner with the NYPD, Chief of Staff in Baltimore and Milwaukee, and head of communication for the Atlanta, Savannah, and Halifax (Canada) police departments, and City of Irvine (CA).

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