Other Events:   Government 2021   |    Corporate 2022   |    Government 2022   |    First Responders 2022 Talk to a live rep: 888-409-4418


Join Your Peers Online at the Premier Social Media Event for Public Safety Professionals and First Responders

August 18–19, 2021

Sign up for program updates.

Featured Sessions

Customer Service and Social Media Moderation Best Practices

Social media content goes well until someone complains or asks a difficult question. The longer you wait to respond, the more negative attention the post gets. What should you do? How should you handle this? Learn how and when we need to use our customer service skills as a first responder agency.

The Successes and Challenges of TikTok in Policing

In this session, Constable Akhil Mooken will help guide you into the platform and share what worked for him and for the organization, some of the issues we encountered in our early days, and how they continue to improve on the content they post.

How Social Media Listening Can Help Public Safety Agencies Preemptively De-Escalate Issues

What's better than putting out rumors? Putting them out before they even start! Social listening gives agencies an opportunity to view, analyze and respond to conversations involving their communities and services that may have otherwise been missed. Join this session to learn how to meet your audience where they're at.


We bring over 10 years of experience in social media education. That means you can count on a vetted, specially curated series of sessions and seasoned, experienced speakers to tackle topics that have the biggest impact on your agency or department’s social media strategy.

Share experiences and learn new social media strategies with your first response and public safety colleagues from around the globe — virtually!

Network with agency peers from across the country. With professionals representing agencies large and small from all around the globe, SMSsummit is your best resource for fresh social media ideas and community building strategies.

Get all your social media questions answered through speaker Q&A, live chat, and discussions with other attendees.

Be your team’s social media champion! We’ll help you build the foundations of a sustainable, scalable social media policy that you can easily share with leadership and use to train and empower your team.

Learn strategies and tips for tackling issues most important to first responders including social media and crisis communications, humanizing staff, improving agency reputation, and building relationships with your community.

Assess and audit your current social media initiatives. Leave with and results-focused initiatives you can immediately apply to your agency or department.

Presenting Thought Leaders You'll Meet Online

Learn from a mix of industry leaders who will share the proven social media strategies they use to grow their agency's online communities. 

Michelle Proffitt

Michelle Proffitt

Public Safety Information Director
University of South Carolina

Constable Akhil Mooken

Constable Akhil Mooken

Public and Media Relations Officer
Peel Regional Police

Yael Bar tur

Yael Bar tur

Law Enforcement and Public Sector Social Media Consultant

Ashley Papagni

Ashley Papagni

Public Information Manager
City of Orlando Fire Department

Become a Speaker View All Speakers

Who Should Attend

If you're a First Responder, Command Staff, or professional that manages your public safety agency's social media channels, this event is for you!

  • Public Information & Public Affairs
  • Administrative Support
  • Communications
  • Digital Marketing & Digital Media
  • Emergency Management
  • Social Media & Content Management
  • Community Service, Education & Outreach
  • Community Affairs
  • Public Relations
  • Media Relations
  • Customer Service
  • Digital Engagement

View Last Year’s Attendee List


DANDan InstituteInvestor Brand NetworkSMPPIO Toolkit


SMSsummit is the premier social media conference for solution and service providers to engage directly with a targeted audience of decision-making public safety and first responder professionals. Learn more about how we can create a unique sponsor experience for your company.

Become a Sponsor

Hear it straight from the public safety professionals who have attended.

We know how to build a compelling, relevant agenda that we know you’ll find the most informative and inspirational — including virtually. This is what our attendees love most about our social media marketing programs.

Download your copy of the brochure today.

Take your first step toward becoming a better marketer!

How to Participate

We can customize sponsorship and exhibit opportunities for you to create a company presence at SMSS.

If you have an insightful, take-away driven case study to share, we want to hear from you.

We help our media partners engage with our community of marketing leaders and decision-makers.

Copyright © 2021 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct