Other Events:   Higher Ed   |    Corporate 2021   |    SMSS Government   |    Corporate 2022 Talk to a live rep: 888-409-4418
Wednesday, August 18, 2021    11:45 a.m.–12:30 p.m. PT

Successful Editorial Planning for Government Agencies

Back to Agenda

Looking forward to this session? Share it!

The public information team from the Seattle Fire Department will explore the concept of editorial planning with participants, sharing how to create an editorial planning calendar of content to successfully forge positive relationships with the online community. The team will discuss how to smoothly incorporate seasonal public safety messages with incident communications, along with which types of social media posts receive the most engagement. Finally, a case study of communicating with the public during COVID will be shared with participants, and how the regional and consistent messaging helped to enforce public health guidance.  


 

David Cuerpo
Communications Specialist & PIO
Seattle Fire Department

Kristin Tinsley
Senior Communications Manager & PIO
Seattle Fire Department

Copyright © 2021 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct