An award-winning Public Information Officer, Corey Dobridnia is currently employed at the Walton County Sheriff's Office. She's also serving her second year on the board for the Northwest Florida Coast Chapter of Florida Public Relations Association as the Communications Chair. In a past life, Dobridnia worked as the weekend anchor for WMBB, an ABC Affiliate out of Panama City covering Tyndall Air Force Base, Naval Support Activity Panama City and more.
Dobridnia graduated from Embry-Riddle Aeronautical University with a bachelor's degree in communication and earned a master's degree from Florida State University, Panama City in corporate and public communication. ERAU was also where she lettered in women's volleyball.
In 2017, Dobridnia was dually named Public Information Officer of the Year by the Florida Law Enforcement Public Information Officer's Association and the Florida Association of Public Information Officers. In 2018, Dobridnia received the PIO Deployment Team Mobilization Award after deploying to help public agencies following Hurricane Irma and Hurricane Michael. In 2020, Walton County Sheriff's Office was a finalist for Government Social Media's Golden Post Awards for Best Instagram Presence.
8:45 am–9:30 am PT — Tuesday, February 2, 2021
Brand power is all around us in the Corporate World. Similar to how public pressure is being put on companies to reveal a stake in their communities, constituents of your agency want accountability from their public servants. In this presentation, Walton County Sheriff's Office Public Information Officer Corey Dobridnia discusses the importance of promoting your brand BEFORE crises hits and why it's critical now more than ever.