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Judy Pal

Instructor and Consultant
10-8 Communications LLC

With more than 35 years’ experience, Judy Pal has served in executive management positions for police, private sector and the professional sports and entertainment industry in both Canada and the U.S.  Prior to embarking on a full-time teaching and consulting career she was an Assistant Commissioner with the NYPD serving as the Advisor to the Police Commissioner.  Before that, she served as Director of Operations for FBI-LEEDA, Chief of Staff with the Baltimore and Milwaukee Police Departments, and was a member of the command staff overseeing public information with the Atlanta, Savannah, and Halifax (Canada) police departments.

She is proud to have conducted image and media training for thousands of law enforcement professionals including FBI Regional Command Colleges across the country.  She has worked with agencies in Canada, Chile, and Trinidad, and has spoken at events in Australia, Uruguay, and Manilla. Pal is a past president of the National Information Officers Association, holds a master’s degree in Public Relations and a Certificate in Police Leadership.  Early in her career, she spent five years in television news.

Judy Pal’s Session

10:30 a.m.–11:15 a.m. Pacific Time — Tuesday, May 10, 2022

Countering the Counter Narrative & Malicious Actors

More and more, social media narratives and strategies aim to create discord and encourage people to transition from virtual reality (VR) outrage to real life (RL) action.  In this session, Judy Pal will provide an overview of how malicious actors are using social media to cause discord and division in our communities and what agencies can do to counteract it. She’ll not only cover issues like factions, rumor, weaponizing social media, data deficits, and Doxxing, but will provide options for countering these unscrupulous strategies and highlight some best practices of agencies across the country.

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