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The DC Fire and EMS Department’s Media & Community Relations Division made a calculated effort to establish itself as a public safety communications leader in the Washington DC region and within the fire service within a measured time period. Key hires over the past five years and a strategy emphasizing timely and consistent messaging with a recent focus on increased quality video production took the Department into a new era of communications.
A veteran fire buff, a seasoned government servant, and two former journalists make up the team that is pushing to ensure the comeback is the new standard of how best to tell the Department’s story and how to cement positive relationships with the community and the media.
Participants will learn how one of the nation's busiest fire and EMS department currently utilizes social media and video to provide the public with real-time information on critical incidents, special events, as well as for internal and external messaging. The team also shares what they did after protestors stormed the Capitol on January 6, 2021, as an example of the incorporation of video messaging used to capture the actions of the men and women who serve the District of Columbia 24 hours a day, 7 days a week.