Danielle Calcagni

Social Media Manager
New Jersey Department of Transportation

Danielle is an accomplished communications specialist who has worked in marketing, advertising, and public relations for over 10 years. She began her career in the private sector, working in the Atlantic City casino market with the production company “Pena Productions.” Her career grew when she was promoted to Senior Producer and began traveling nationally to open new entertainment venues and develop dynamic, strategic marketing campaigns.

In 2018, Danielle knew it was time to leave the casino industry and venture into something different. She returned to university to finish her bachelor's in Business Administration and, upon completion of her degree, was hired at the New Jersey Department of Transportation, where she currently works as the Social Media Manager in the Office of Communications. Danielle manages NJDOT’s social media platforms and plays a key role in the Commissioner’s “Commitment to Communities” initiative by organizing creative brainstorming sessions and writing the bi-monthly Newsletter, distributed to over 7,000 NJ stakeholders.

Danielle credits her work ethic to her first boss, Linda L’Erario, who demonstrated hard work, creativity, and passion as a successful mom-and-pop ice cream parlor owner. 

Danielle Calcagni’s Session

9:45 a.m.–10:30 a.m. PT — Wednesday, May 15, 2024

Balancing Fun & Professional Social Media Messaging

Today, many government-run social media platforms are ditching the boring, stuffy, and uppity communication tactics from the past and are embracing a more fun, engaging, and interactive communication style with their audiences. While this creates opportunities for social media managers to think outside the box, there is also an important balance between fun and professionalism that should be considered when crafting your content strategy. Sharing funny and quirky posts is great, but will your followers listen when you need to share important information, such as weather emergencies or changes in legislation? In this session, you will learn tips on how to balance between being trendy and educational, conversational and direct, and funny and serious.

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