Katie Grant is the Digital Communications Section Chief for the Wisconsin Department of Natural Resources. As a leader of the department's Office of Communications, Katie oversees strategy and content creation for all of the department's social media along while managing the video and web teams. She is also the host and executive producer of the department's Wild Wisconsin - Off The Record Podcast leading every episode from the idea stage through to publishing and marketing. Katie has worked in social media in various industries and is fascinated by the way digital storytelling is always evolving and making the world a smaller place.

Katie Grant’s Session

10:00am – 10:45am Pacific Time — Thursday, December 9, 2021

"Right Audience, Right Content, Right Time" – Strategies for Engaging Multiple Audiences Across Multiple Social Channels

Most government comms shops are moving at a million miles a minute. Whether you're a team of one or have a whole crew, it's important to work smarter, not harder.

Save time and get your message in front of the right people at the right time with some simple strategy decisions.

Learn how to make your content work for you. Walk away with:

What to consider when choosing where to publish your agency's messages
Tips to quickly tweak your content for specific platforms so you don't have to reinvent the wheel with every message
Creative ways to optimize your content to each platform's specific audience
Tools to expand your reach organically