Wednesday, December 8, 2021
8:35 a.m.–8:45 a.m. PDT
Welcome Remarks by Summit Emcee
8:45 a.m.–9:30 a.m. PDT
How to Train Your Staff on Social Media to Best Represent the Agency's Brand
9:30 a.m.–9:45 a.m. PDT
Break
9:45 a.m.–10:30 a.m. PDT
Social Media Analytics & Measurement — Leveraging Insight to Improve Your Online Presence
In the social media world, you’ve been told from the beginning that three things matter most: engagements, impressions, and clicks. But what if I told you those measurements only scratch the surface?
Located in one of the largest MSAs in the country and in the most saturated airport region (with 7 major airports just in the southern half of the state - BUR, LAX, LGB, ONT, PSP, SAN, SNA) at ONT we’ve leveraged audience nuances and insights to establish a strong online presence in Southern California and nationwide.
In this session, you will learn how to:
10:30 a.m.–11:15 a.m. PDT
Content Strategy for Government Agencies — Aligning Your Content with Your Agency's Mission
11:15am – 11:45am PDT
Break
11:45 a.m.–12:45 p.m. PDT
Keeping up with Social Media Accessibility
12:45 p.m.–1:30 p.m.
Copy and Creative Tips on Twitter for Higher Engagement
1:30 p.m. PDT
Day One Concludes
Thursday, December 9, 2021
8:35am – 8:45am PDT
Welcome Remarks by Summit Emcee
8:45am – 9:30am PDT
Best Practices for Building Your Instagram Channel
9:15am –9:30am PDT
Break
9:45am – 10:30am PDT
"Right Audience, Right Content, Right Time" – Strategies for Engaging Multiple Audiences Across Multiple Social Channels
10:30am – 11:15am PDT
How to Pitch New Ideas and Share Social Metrics with Colleagues and Executive Leadership Not Active on Social
11:15am – 11:45am PDT
Break
11:45am – 12:30pm PDT
How Government Agencies Can Leverage Influencer Marketing
12:30pm – 1:15pm PDT
How to Grow and Maintain an Engaged Social Media Following
1:15pm PDT
Live Summit Concludes
Using Social Media as a Recruitment Tool
Building Your Agency's Presence on YouTube: On-Camera and Storytelling Tips
How to Build a Platform-Tailored Approach to Social Video
LinkedIn Strategies for Government Agencies
How Social Media Listening Can Help Government Agencies Preemptively De-Escalate Issues
