Wednesday, December 8, 2021
8:15 a.m.–8:30 a.m. PDT
8:30 a.m.–9:15 a.m. PDT
Whether you’re a team of one or 10, representing your brand on social media can pose a challenge. Your constituents, leaders, and elected officials often want different things from your content and engagement. It's important your team be aligned on social strategy to help your brand build its best online presence.
Capitalize on the power of social media — through posts, visuals, and daily interactions — to use a consistent voice that reinforces your organization’s identity and values, while also building transparency and trust. Learn how to work with your colleagues to grow your brand while connecting with different audiences, including:
9:15 a.m. - 9:30 a.m. PDT
One of the key goals for governments or institutions is to inform, communicate, and engage with the public in an effective and efficient way. Whether it's highlighting projects, bringing awareness to programs, or communicating pertinent information—video is able to convey and deliver information in a simple yet powerful way that resonates with the public. But in order to do it well, you need to do it right. Join video experts from PlayPlay in this session to learn about:
9:30 a.m.–9:45 a.m. PDT
9:45 a.m.–10:30 a.m. PDT
In the social media world, you’ve been told from the beginning that three things matter most: engagements, impressions, and clicks. But what if I told you those measurements only scratch the surface?
Located in one of the largest MSAs in the country and in the most saturated airport region (with 7 major airports just in the southern half of the state - BUR, LAX, LGB, ONT, PSP, SAN, SNA) at ONT we’ve leveraged audience nuances and insights to establish a strong online presence in Southern California and nationwide.
In this session, you will learn how to:
10:30 a.m.–11:15 a.m. PDT
In a social media landscape that’s constantly evolving, what’s considered effective social media content changes quickly. How can your agency keep its content fresh, stay nimble, and juggle limited resources all while accomplishing its mission goals? It might not be as hard as you think!
Learn how CPSC created a culture of innovation that led to a nationally-recognized and acclaimed social media strategy. Gain insights into how to get your leadership on board with trying new content strategies to better support your agency’s mission. Discover how even serious subject matter is sometimes communicated more effectively when it’s shared in a fun way.
Attendees will learn:
11:15am – 11:45am PDT
11:45 a.m.–12:45 p.m. PDT
12:45 p.m.–1:30 p.m.
1:30 p.m. PDT
Thursday, December 9, 2021
8:35am – 8:45am PDT
8:45am – 9:30am PDT
This panel will discuss how government agencies can best leverage Instagram to connect with their audiences.
9:15am –9:30am PDT
9:45am – 10:30am PDT
Most government comms shops are moving at a million miles a minute. Whether you're a team of one or have a whole crew, it's important to work smarter, not harder.
Save time and get your message in front of the right people at the right time with some simple strategy decisions.
Learn how to make your content work for you. Walk away with:
10:30am – 11:15am PDT
Can government agencies reach new audiences using creative videos and comedy on TikTok? Learn how you could use TikTok and to elevate the work of government, police departments, animal shelters, recycling centers, history museums, parks and more. We will walk you through how to strategize and develop content to entertain and engage one of government's hardest to reach audiences — youth and young adults. This session will help attendees:
11:15am – 11:45am PDT
11:45am – 12:30pm PDT
While it’s well established that LinkedIn one of the best ways to find great talent for your agency, did you also know that it’s an incredibly effective marketing tool to reach and engage professional audiences and citizens?
In this session, you’ll learn how and why government agencies use LinkedIn advertising to engage with these audiences. You’ll learn effective targeting strategies for reaching constituents and professional audiences – from healthcare providers to small business owners and everything in between; best practices for campaign setup; and get to see which of your peers are already doing it well.
12:30pm – 1:15pm PDT
This panel will discuss topics including:
This session will cover tools, tips, and techniques to support the solo PIO and/or a small communications team.
During 2020 the South Metro Fire Rescue YouTube channel that I manage gained an organic following of over 100,000 subscribers. We became the second public safety agency in history to reach that benchmark. I regularly receive questions from first responder agencies across the world about SMFR's success and how they can start their own channel. I would like the opportunity to present a case study about this YouTube success, time commitment, positive, negative, and unexpected results.
With so much already on our plate, getting out in the field can be tough. But getting images from the field can be the difference between your content being overlooked and really having an impact. Fortunately we all work with crews who are already out there, but may not know how, when or if to send in pictures or video that could ultimately make or break your social media posts.
Take advantage of having teammates who are in the middle of a snow storm, at the scene of a crash or maybe just in a place with a view that most of us never see. Learn to develop relationships with them so they know what you’re looking for and where to send it. Show them they’re part of the team and teach them how to help you make your content even more valuable to the community.
What's better than putting out rumors? Putting them out before they even start!
You’re not on the road or out in the field every day; you’re not on the other end of a call into dispatch or at the front desk of your agency. Sure, you get the comments, calls, and emails that come in from the public, passed on by others. Maybe you hear about citizen complaints and commendations from Internal Affairs.
But, how do you gauge public sentiment? How do you put out the rumor fires before they start? Oftentimes, people take to social media to vent and share—when they’re happy, upset, and concerned. If you’re not actively listening to what’s going on, you’re missing out big time.
Social listening gives agencies an opportunity to view, analyze and respond to conversations involving their communities and services that may have otherwise been missed.
Meet your audience where they’re at.
In this session:
- We’ll discuss ways for you to better connect with your public online
- We’ll discover social listening tools to help you hear what's being said about your agency in real-time
- We’ll evaluate what happens when you don’t engage in active social listening
Who this session is for: Public Information Officers or Social Media Managers who maintain social communications for their agencies.