As a Social Media Specialist at CPSC, Joe is responsible for managing the strategy behind the agency’s websites and social media presence. The agency’s unorthodox safety campaign social media strategy has led to a dramatic increase in engagements and followers over the past eight years.

Joseph Galbo’s Session

10:30 a.m.–11:15 a.m. Pacific Time — Wednesday, December 8, 2021

Content Strategy for Government Agencies — Aligning Your Content with Your Agency's Mission

In a social media landscape that’s constantly evolving, what’s considered effective social media content changes quickly. How can your agency keep its content fresh, stay nimble, and juggle limited resources all while accomplishing its mission goals? It might not be as hard as you think!

Learn how CPSC created a culture of innovation that led to a nationally-recognized and acclaimed social media strategy. Gain insights into how to get your leadership on board with trying new content strategies to better support your agency’s mission. Discover how even serious subject matter is sometimes communicated more effectively when it’s shared in a fun way.

Attendees will learn:

How to make content that “stops the scroll”.
What you need in a government work environment to help foster content innovation.
How to use experimentation to encourage your leadership to take risks.
Ways to measure effectiveness beyond impressions and engagement.