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Wednesday, December 8, 2021    9:45 a.m.–10:30 a.m. PDT

Social Media Analytics & Measurement — Leveraging Insight to Improve Your Online Presence

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In the social media world, you’ve been told from the beginning that three things matter most: engagements, impressions, and clicks. But what if I told you those measurements only scratch the surface? 

Located in one of the largest MSAs in the country and in the most saturated airport region (with 7 major airports just in the southern half of the state - BUR, LAX, LGB, ONT, PSP, SAN, SNA) at ONT we’ve leveraged audience nuances and insights to establish a strong online presence in Southern California and nationwide. 

In this session, you will learn how to:

  1. Use qualitative audience insights to make a quantitative impact
  2. What KPIs to prioritize that aren’t the typical three
  3. Best team processes & resources for implementing social analytics

 

Sydnee Thompson
Director of Digital Media
Ontario International Airport

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