How to Grow and Maintain an Engaged Social Media Following

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This panel will discuss topics including:

• Tips for marketers launching a presence on channels from scratch
• How listening to customer needs and engaging current followers informs account growth and engagement
• Monitoring and incorporating platform trends to support account growth
• Defining success in relation to follower growth and engagement and how that can be measured
• How to incorporate new and emerging features into your strategy
• Measuring audience growth and engagement over time, and how to use these metrics to inform content strategy