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Thursday, December 9, 2021    12:30pm – 1:15pm PDT

How to Grow and Maintain an Engaged Social Media Following

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This panel will discuss topics including:

  • Tips for marketers launching a presence on channels from scratch
  • How listening to customer needs and engaging current followers informs account growth and engagement
  • Monitoring and incorporating platform trends to support account growth
  • Defining success in relation to follower growth and engagement and how that can be measured
  • How to incorporate new and emerging features into your strategy
  • Measuring audience growth and engagement over time, and how to use these metrics to inform content strategy

Mary McGuire
Communications & Digital Media Coordinator
City of Boca Raton, FL


Mike Mueller
Digital Media Specialist
Department of Energy/Office of Nuclear Energy

Michael D'Agostino, MPA
National Social Media Manager
U.S. Fish and Wildlife Service

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