Best Practices for Building Your Instagram Channel

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This panel will discuss how government agencies can best leverage Instagram to connect with their audiences.

Topics include:

• How panelists are using Instagram differently than other social media platforms
• Best practices + processes for creating Instagram content
• Common challenges and how to overcome them to find success on the platform
• Insights into the various types of posts (photos, videos, carousels, Stories, live, Reels, etc)
• Hacks and strategies for great Stories
• Using Instagram analytics to improve engagement and performance