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Thursday, December 9, 2021    10:00am – 10:45am Pacific Time

"Right Audience, Right Content, Right Time" – Strategies for Engaging Multiple Audiences Across Multiple Social Channels

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Most government comms shops are moving at a million miles a minute. Whether you're a team of one or have a whole crew, it's important to work smarter, not harder.

Save time and get your message in front of the right people at the right time with some simple strategy decisions.

Learn how to make your content work for you. Walk away with:

  • What to consider when choosing where to publish your agency's messages
  • Tips to quickly tweak your content for specific platforms so you don't have to reinvent the wheel with every message
  • Creative ways to optimize your content to each platform's specific audience
  • Tools to expand your reach organically


Katie Grant
Digital Communications Section Chief
Wisconsin Department of Natural Resources

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