Carly works on Meta's Politics and Government Outreach team managing partner relationships and delivering premium platform support to state government officials and political figures in the Southeast. Before her time at Meta, Carly spent her career working in electoral politics across a wide range of specialties including, digital content, fundraising, graphic design, grassroots organizing and high profile events. Carly lives in the Nation's Capital, Washington, D.C.

Carly Eason’s Session

12:15 p.m.–1:00 p.m. Pacific Time —

Ideation to Impact: Growing and Engaging your Community on Facebook and Instagram

Creating engaging content is the key to success on social media platforms. It can be challenging to ensure that your information reaches your community, but with the right tools and marketing strategies, you can build an online presence that remains at the top of users’ newsfeeds. Join us to learn more about building agency awareness, growing community engagement, and exposing your content to more users.

We’ll discuss:

Platform trends: what they are and how to join in!
Case studies and best practices from your peers.
Deep dives into stories and reels.
Building a diverse marketing strategy.