Bring Your Brand to Life on LinkedIn: Engaging Ideas from Governments Around the World

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Have you ever wondered how to harness the power of LinkedIn? Or asked yourself whether LinkedIn should be part of your social strategy? Are you curious how to customize your social outreach for a professional audience?

Lauren Henn Devaney, account partner for the US Federal Government, will address these questions and provide engaging tactics to bring your brand to life on LinkedIn. Attendees will:

• Learn what creative excellence looks like on LinkedIn
• Understand how to find engaging content that resonates in your existing creative suite
• Discover how to maximize your impact and make LinkedIn work for you