Jennifer Davies is the digital content supervisor for the city of Las Vegas, Nevada. In her role, the very first ever created by the city to focus on social media, Jennifer and her team support the city’s 20 departments and seven elected officials with social media outreach, email marketing and website content. She believes that online tools are changing the face of government for the better by making it easier to share news and get feedback. She has a bachelor’s degree in communication and public relations from Michigan State University and a master’s degree in communication management from the University of Southern California. Follow her on Twitter @jendavies26 and the city at @cityoflasvegas.

Jennifer Davies’s Session

9:45 a.m.–10:30 a.m. Pacific Time —

Panel: Strengthening Brand Reputation Using Social

Building a government agency brand is about building reliability. This panel will discuss the best ways government marketers can leverage social media to strengthen their brand, reputation, and relationships with their communities.

Discussion topics include:

Using evergreen, light-hearted content to build strong relationships, trust, and interest over time. When a crisis hits, this strategy means your agency will be viewed as a trusted source of information.
The benefits of building relationships with and empowering brand ambassadors to help advertise your brand for you and get out important information
Delivering top-notch customer service and being responsive to comments to bolster trust
Keeping your brand messaging cohesive and consistent across channels (tone, colors, post frequency)