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Jessie Brown

Social Media Specialist
Iowa Department of Natural Resources

Jessie Brown is the social media specialist for the Iowa Department of Natural Resources, whose content is seen more than a million times each week. Jessie believes in the power of social media to inspire, engage, educate and build quality relationships between government agencies and their audiences.

As a lifelong Iowa outdoor enthusiast, she takes great joy in inspiring and encouraging fellow Iowans to embark on new outdoor pursuits and to become greater stewards of nature.

Social Media Club Des Moines' 2017 Social Media Professional of the Year, Jessie's led a charge to develop government social media that’s resulted in national, state and local recognition. She currently serves as the Midwest representative for Government Social Media’s Member Council, has served on the board of Social Media Club Des Moines, and works to help other social media professionals stay emotionally and mentally resilient in an often taxing and stressful career.

Jessie Brown’s Session(s):


9:45 a.m.–10:30 a.m. Pacific Time — Thursday, May 12, 2022

Panel: Strengthening Brand Reputation Using Social

Building a government agency brand is about building reliability. This panel will discuss the best ways government marketers can leverage social media to strengthen their brand, reputation, and relationships with their communities. 

Discussion topics include:

  • Using evergreen, light-hearted content to build strong relationships, trust, and interest over time. When a crisis hits, this strategy means your agency will be viewed as a trusted source of information. 
  • The benefits of building relationships with and empowering brand ambassadors to help advertise your brand for you and get out important information
  • Delivering top-notch customer service and being responsive to comments to bolster trust
  • Keeping your brand messaging cohesive and consistent across channels (tone, colors, post frequency)

Check out our early bird ticket prices!
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