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Jessie Brown

Social Media Specialist
Iowa Department of Natural Resources

Jessie Brown is the Social Media Specialist for the Iowa Department of Natural Resources. Jessie believes in the power of social media to inspire, engage, educate, and build quality relationships between government and residents. She has served as the vice president and Midwest representative for Government Social Media’s Member Council, led the relaunch of GSM’s Golden Post Awards, served on the board of Social Media Club Des Moines, and been named their Social Media Professional of the Year, and has been named a Top 100 Local Government Influencer twice by the national group Engaging Local Government Leaders. Jessie also works to help other social media professionals stay resilient in an often taxing and stressful field.

Jessie Brown’s Session

9:45 a.m.–10:30 a.m. Pacific Time — Thursday, May 12, 2022

Panel: Strengthening Brand Reputation Using Social

Building a government agency brand is about building reliability. This panel will discuss the best ways government marketers can leverage social media to strengthen their brand, reputation, and relationships with their communities. 

Discussion topics include:

  • Using evergreen, light-hearted content to build strong relationships, trust, and interest over time. When a crisis hits, this strategy means your agency will be viewed as a trusted source of information. 
  • The benefits of building relationships with and empowering brand ambassadors to help advertise your brand for you and get out important information
  • Delivering top-notch customer service and being responsive to comments to bolster trust
  • Keeping your brand messaging cohesive and consistent across channels (tone, colors, post frequency)
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