Jessie Brown is the Social Media Specialist for the Iowa Department of Natural Resources. Jessie believes in the power of social media to inspire, engage, educate, and build quality relationships between government and residents. She has served as the vice president and Midwest representative for Government Social Media’s Member Council, led the relaunch of GSM’s Golden Post Awards, served on the board of Social Media Club Des Moines, and been named their Social Media Professional of the Year, and has been named a Top 100 Local Government Influencer twice by the national group Engaging Local Government Leaders. Jessie also works to help other social media professionals stay resilient in an often taxing and stressful field.
9:45 a.m.–10:30 a.m. Pacific Time — Thursday, May 12, 2022
Building a government agency brand is about building reliability. This panel will discuss the best ways government marketers can leverage social media to strengthen their brand, reputation, and relationships with their communities.
Discussion topics include: