Eugenia Johnson is a Senior Communications Strategist with over 10 years of agency experience, specializing in leading 360° multi-platform communication plans, producing brand activations, and creating result-driven grassroots awareness campaigns. With a strong and proven track record, Eugenia leads multiple client accounts launching campaigns into the market, managing engagement strategies, and writing compelling content for a variety of communications materials. Client experience ranges from small businesses to corporate brands of various industries including Consumer & Lifestyle, Entertainment, and Social Impact sectors.
11:45 a.m.–12:30 p.m. Pacific Time — Thursday, May 12, 2022
In the time of COVID-19, navigating public health campaigns can be challenging. This session will dive into actual case studies that demonstrate the power of social media influencers to impact change and behaviors in public health. Learn how to collaborate with federal partners, identify government-friendly influencers, navigate regulations and produce a meaningful, results-driven public health campaign.
1:15 p.m. - 2:00 p.m. Pacific Time — Thursday, May 12, 2022