Paul Lester’s Session
10:00 a.m.–10:45 a.m. Pacific — Wednesday, May 17, 2023
This panel will discuss:
- Examples of content that (surprisingly) performed well, and lessons learned from it
- Examples of content panelists thought would perform well that didn’t, and lessons learned from it
- The types of content that work best per platform
- How to leverage data from high-performing posts to inform future content
- How to bounce back from a content flop
- Strategies to help generate engaging content as a one-person social team
- How the constant algorithm changes have impacted content performance on social media channels
