Learn best practices in social media marketing from today’s leading colleges and universities

General Summit: October 23 & 24, 2023
Optional Workshops: October 25, 2023


Presenting thought leaders you'll meet online

Learn from higher education professionals from across the country who will share the proven social media strategies they use to grow their online communities!

Joel Villarini Falbe

Joel Villarini Falbe

Director of Social Media
Florida International University

Moriah Walker

Moriah Walker

Social Media Manager
UNC Charlotte

TC Clark

TC Clark

Executive Social Media Specialist
University of California, Davis

Laurie Roberts

Laurie Roberts

Director of Digital Communications
Johnson & Wales University

Maya Wesby

Maya Wesby

Social Media Manager
Harvard Graduate School of Education

Jenny Li Fowler

Jenny Li Fowler

Director of Social Media Strategy
Massachusetts Institute of Technology

Elissa Fontenot

Elissa Fontenot

Assistant Director - Digital
Texas State University (TXST)

Hillary Smith

Hillary Smith

Assistant Director of Social Media
Clemson University

View All Speakers Become a Speaker

Thank you to our title sponsor


What's on deck for 2023

We’re always working on ways to improve our programs.
Check out a few highlights of this year's summit for the ultimate learning and networking experience.

Post-Summit Workshop: Building Your Content Strategy

Join us for this small-group, hands-on workshop facilitated by experienced higher ed pros covering content planning, calendars, creativity, data, and more. The session includes short lectures, activities with small break-out groups, results-sharing, and Q&A.

Speaker-Led Roundtable Discussions

Join one of our small-group video roundtable discussions to share new ideas with your peers on a dedicated topic. Speakers will lead these discussions to keep the insights and feedback rolling!

4 Days of Content & Case Studies

Our summit features 2 days of talks, panels, and networking just for Higher Ed marketers. But the fun doesn't end when this portion of the summit is over; your ticket also includes access to our Corporate Brand Summit on October 26-27.

Six reasons higher ed marketers choose SMSsummit every year

Learn the nuts and bolts of a successful social media strategy to position your institution for success — whether you're in recruitment, admissions, student experience, or alumni relations.

Assess and audit your current social media initiatives through real-life feedback, discussions, and peer-to-peer learning around top social platform best practices and emerging trends.

Revitalize your strategy framework as brand practitioners walk you step-by-step through successful case studies to help you identify new and creative ideas.

Cultivate your arsenal of tools, resources, and connections to champion a social media transformation back at your college or university. You'll leave feeling refreshed, inspired, and reinvigorated.

Experience a unique online gathering of senior-level, cross-industry marketers. We're the only event where attendees benefit from focused higher education sessions, along with access to consumer brand case studies.

Accelerate your career and your role within your company by learning to streamline your processes and improving your existing skills set.

Our Partners

Little Foxes MarketingDANDan InstituteVolt

What attendees love about us

We’re always working on ways to improve our programs. Check out what’s new this year for the ultimate learning and networking experience.”

Zane State College

This conference has been great! It feels extremely conversational and I am learning an immense amount of knowledge to help me grow as a new professional in the social media field.”

University of Colorado Boulder

The SMSsummit is a wonderful opportunity to learn from the best of the best! I've learned so much and I'm excited to take what I've learned and apply it to my work at Rend Lake College. I've also made a lot of wonderful connections.”

Rend Lake College

Who will be there

If you're a social media, marketing, or content professional who manages any of your university's social media channels, this event is your chance to meet and talk shop with your HESM community!

View Attendee List

Get involved in the summit

We can customize sponsorship and exhibit opportunities for you to create a company presence at SMSS.

If you have an insightful, take-away driven case study to share, we want to hear from you.

We help our media partners engage with our community of marketing leaders and decision-makers.

Download your copy of the brochure today.

Take your first step toward becoming a better marketer!

SMSS brochure cover thumbnail

Join our community

Sign up to receive updates and exclusive content.

photos of people
photos of people
Copyright © 2024 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct