Mandy SullivanDirector of Social Media Strategy
UC San Diego
Mandy Sullivan is the Director of Social Media Strategy at UC San Diego. In her current role, Mandy oversees the management of the University's flagship and alumni social media accounts and collaborates with the 150+ social media marketers across campus. She has a passion for creating engaging content and having fun on social. To help with that and reach student audiences, she launched a team of 6 student social media ambassadors dedicated to crafting content for the University's Instagram and TikTok channels.
Mandy has spent over a decade in the digital marketing industry, working in-house and at various marketing agencies. Her portfolio includes work with brands such as SeaWorld, Blundstone, Asics, Ikon Pass, and many others.
When she's not busy making social media magic happen, Mandy enjoys traveling to new destinations, hiking, roller skating, or unplugging with some yoga.