Dr. Carrie Phillips

Chief Communications and Marketing Officer
University of Arkansas at Little Rock

Carrie Phillips, Ed.D, is the Chief Communications & Marketing Officer at UA Little Rock. She is part creative and part analyst but is fully curious to solve higher education challenges. She earned her doctorate from Texas Tech, studying how universities use marketing to mitigate the enrollment cliff. After finishing her doctorate, she is carrying on about higher education and leadership on her website andcarrieon.com. She has presented nationally at multiple conferences, including HighEdWeb, AMA, CASE, and more. Carrie is a member of the American Marketing Association, holding the Professional Certified Marketer credential. She is also chair-elect of CASE District IV. 

Dr. Carrie Phillips’s Session

8:00 a.m.–8:45 a.m. Pacific — Monday, October 23, 2023

Navigating the Enrollment Cliff: We All Have a Role

We've heard about the enrollment cliff and its impact on higher education. For her dissertation, Dr. Carrie Phillips researched marketing strategies universities might consider to help mitigate this cliff. After visiting with chief marketing officers, this session has insights about what they're doing to prepare. 

We'll start with a high-level overview of the enrollment cliff, followed by a deep dive into how social media managers can play a day-to-day role in helping position your university for success. As you look to navigate change at your institution, this session is a great place to start. 


  • Familiarity with the enrollment cliff and how it will impact higher education
  • Understanding some of the current big-picture challenges facing our profession
  • Insights on how social media managers can help serve as a change agent
  • Practical tips on how social media can help institutions better leverage their university identity 
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