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This panel will discuss:
- How to prepare your team for a crisis through tabletop and other exercises
- How and when to use social media listening and monitoring
- The importance of communicating context
- Why documentation should always be a part of your strategy
- Health/safety crises versus reputation crises and examples of how your team can approach each
- Tools that are available to help your team handle a crisis
Liz Harter
Senior Social Media Manager
University of Notre Dame
Joel Villarini Falbe
Former Director of Social Media, Florida International University
Digital Marketing Director, Hearst Media Production Group
Jenny Li Fowler
Director of Social Media Strategy
Massachusetts Institute of Technology
Nicole DeRuiter Cho
Social Media Manager
Caltech