EARLY BIRD EXPIRES July 18 2024Jul 18 2024Save $400!


Learn best practices in social media marketing from today’s leading colleges and universities

General Summit: October 21-22, 2024
Optional Workshops: October 23, 2024


Presenting thought leaders you'll meet online

Learn from higher education professionals from across the country who will share the proven social media strategies they use to grow their online communities!

Chris Boutet

Chris Boutet

Director, Content Innovation
University of Toronto

Joel Villarini Falbe

Joel Villarini Falbe

Director of Social Media
Florida International University

Jenny Li Fowler

Jenny Li Fowler

Director of Social Media Strategy
Massachusetts Institute of Technology

Erica Colaianne

Erica Colaianne

Director of Social Media
University of Michigan

Debbie Swartz

Debbie Swartz

Director of Social Media
Vassar College

Jesse Summers

Jesse Summers

Director of Social Media and Brand Strategy
University of Oregon

Sydney Pridgeon

Sydney Pridgeon

Social Media Strategist
The University of California, Berkeley

Kristine Wright

Kristine Wright

Associate Director of Brand and Content Strategy,
University of Washington, School of Nursing

View All Speakers Become a Speaker

Six reasons higher ed marketers choose SMSsummit every year

Learn the nuts and bolts of a successful social media strategy to position your institution for success — whether you're in recruitment, admissions, student experience, or alumni relations.

Assess and audit your current social media initiatives through real-life feedback, discussions, and peer-to-peer learning around top social platform best practices and emerging trends.

Revitalize your strategy framework as brand practitioners walk you step by step through successful case studies to help you identify new and creative ideas.

Cultivate your arsenal of tools, resources, and connections to champion a social media transformation back at your college or university. You'll leave feeling refreshed, inspired, and reinvigorated.

Experience a unique online gathering of senior-level, cross-industry marketers. We're the only event where attendees benefit from focused higher education sessions, along with access to consumer brand case studies.

Accelerate your career and your role within your company by learning to streamline your processes and improving your existing skills set.

What attendees love about us

Each year, the SMSsummit goes above and beyond. There is an incredible variety of topics — you are guaranteed to learn something, even if you thought you were already an expert in that area before.”

Pace University Lubin School of Business

SMSsummit Virtual Conference is a feasible, affordable professional development opportunity that provides tangible “I can put this to good use now’ info to attendees.”

University of Michigan — Rackham Graduate School

The 2023 SMSsummit has been very informative, and really brings together those who work in social media for higher education to share ideas and perfect our craft. I will definitely join again in the future!”

International Institute for Restorative Practices

This conference gave me an opportunity to both learn from higher ed peers and make connections to continue learning alongside one another. Highly recommended!”

University of Minnesota School of Public Health

What a wonderful experience! The panelists did an impressive job and were great resources of information. I also enjoyed connecting with other marketers who experience the same wins and struggles as I do.”

The Graduate School at University at Albany

This conference is a great way to network with other social media managers and share your social media strategies with one another! This conference is an annual event for me as a Social Media Manager!”

Fitchburg State University

Who will be there

If you’re a social media, marketing, or content professional who manages any of your university’s social media channels, this event is your chance to meet and talk shop with 500+ peers within your HESM community!

View 2023 Attendee List

Download your copy of the brochure today.

Take your first step toward becoming a better marketer!

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Get involved in the summit

We can customize sponsorship and exhibit opportunities for you to create a company presence at SMSS.

If you have an insightful, take-away driven case study to share, we want to hear from you.

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