SMSsummit Higher Ed — Day 1

October 21 and 22 include sessions focused on higher education social media marketing for colleges and universities. Join 30-minute sessions and panels, including a live chat stream, followed by 15 minutes of live Q&A with the audience. Plus, "AMA" style sessions with speakers!

Monday, October 21, 2024

7:55 a.m.–8:00 a.m. PT

speaker photo
Elizabeth R. Hornsby, Ph.D.
Innovation Strategist and Adjunct Professor of Communication
Southern University at New Orleans

8:00 a.m.–8:45 a.m. PT

speaker photo
Dani Dean
Associate Director of Social Media
The Ohio State University

8:45 a.m.–9:45 a.m. Pacific

Three speakers will host "Ask Me Anything" sessions on each topic listed below. That's right—you dictate the panel's content in real time! Bring all your burning questions and get answers from unique perspectives.

READ MORE

speaker photo
Chelsea Doyle
Digital Community Manger
Bowdoin College
speaker photo
Ellen Doepke
Director of Social Media
Michigan State University
speaker photo
Carrie Mills
Social Media Manager
University of Tennessee, Knoxville
speaker photo
Maree Jones
Director of Social Media Strategy
The University of Alabama at Birmingham
speaker photo
Rochelle Reed
Social Media Manager
James Madison University
speaker photo
Myrannda Kleckner
Social Media Manager
Penn State College of Agricultural Sciences
speaker photo
Kristine Wright
Associate Director of Brand and Content Strategy,
University of Washington, School of Nursing
speaker photo
Alexa Block
Associate Director of News and Strategic Content
Pomona College Office of Communications
speaker photo
Kellen Manning
Director of Digital Public Relations
Penn State University
speaker photo
Brianna Blackburn
Manager of Social Media Brand Strategy
Bowling Green State University

9:45 a.m.–10:00 a.m. PT

10:00 a.m.–10:45 a.m. PT

READ MORE

speaker photo
Emma Dickerson
Digital Content Specialist
University of Mississippi

10:45 a.m.–11:30 a.m. PT

READ MORE

speaker photo
Chris Boutet
Director, Content Innovation
University of Toronto

11:30 a.m.–12:00 p.m. PT

12:00 p.m.–12:45 p.m. PT

Panel

READ MORE

speaker photo
MODERATOR
Deanna Stevens Ulrich

Director of Digital Content
Kent State University
speaker photo
Jesse Summers
Director of Social Media and Brand Strategy
University of Oregon
speaker photo
Maya Wesby
Social Media Manager
Harvard Graduate School of Education
speaker photo
Leann Garnelis
Social and Emerging Media Manager
University of Connecticut

12:45 p.m.–1:15 p.m. Pacific

Join one of our small-group video roundtable discussions to meet other attendees and share new ideas with your peers!

1:15 p.m.–2:00 p.m. PT

Panel

READ MORE

speaker photo
Shelley Farmer
Associate Director of Communications and Social Media
Barnard College
speaker photo
Kelly Bennett
Social Media Manager
University of Cincinnati
speaker photo
Anna Ribbeck
Social Media Strategist
LSU AgCenter

2:00 p.m. PT

SMSsummit Higher Ed — Day 2

Tuesday, October 22, 2024

7:55 a.m.–8:00 a.m. PT

speaker photo
Elizabeth R. Hornsby, Ph.D.
Innovation Strategist and Adjunct Professor of Communication
Southern University at New Orleans

8:00 a.m.–8:45 a.m. PT

READ MORE

speaker photo
Erica Colaianne
Director of Social Media
University of Michigan

8:45 a.m.–9:45 a.m. Pacific

Three speakers will host "Ask Me Anything" sessions on each topic listed below. That's right—you dictate the panel's content in real time! Bring all your burning questions and get answers from unique perspectives.

READ MORE

speaker photo
Brenna Green
Social Media Manager
UNC Kenan-Flagler Business School
speaker photo
Lawerence Synett
Social Media Manager
Johns Hopkins University Advanced Academic Programs
speaker photo
Chris Forde
Director of Marketing & Public Information
Illinois Eastern Community Colleges & Lincoln Trail College
speaker photo
Martha Acosta-Pieters
Director of International Marketing and Contracts
Edmonds College
speaker photo
Sydney Jones-Wright
Associate Director of Executive Communications
Vanderbilt University
speaker photo
Teddi Tostanoski
Senior Social and Digital Media Strategist
Colorado State University
speaker photo
Izabela Bos, MSBA
Social Media Manager
University of Miami Health System | Miller School of Medicine
speaker photo
Chelsey Bentley Holts
Director of Content Strategy
University of North Carolina at Chapel Hill
speaker photo
Jenny Li Fowler
Director of Social Media Strategy
Massachusetts Institute of Technology

9:45 a.m.–10:00 a.m. PT

10:00 a.m.–10:45 a.m. PT

Panel

READ MORE

speaker photo
Stephanie Ramirez
Associate Director of Social and New Media
Amherst College
speaker photo
Laura Nickerson
Head of Social Media
Keck School of Medicine of USC
speaker photo
David Ernst
Assistant Director of Digital Marketing
Bates College

10:45 a.m.–11:30 a.m. PT

speaker photo
Karla Fung
Director of Social Media
UC Davis

11:30 a.m.–12:00 p.m. PT

12:00 p.m.–12:45 p.m. PT

READ MORE

speaker photo
Joel Villarini Falbe
Director of Social Media
Florida International University

12:45 p.m.–1:30 p.m. PT

Panel

READ MORE

speaker photo
MODERATOR
April Hunt

Senior Associate Director of Communications
Emory College of Arts and Sciences
speaker photo
Debbie Swartz
Director of Social Media
Vassar College
speaker photo
Sydney Pridgeon
Social Media Strategist
The University of California, Berkeley
speaker photo
Amy Peterson
Assistant Director of Social & Multimedia Strategy
Texas Christian University

1:30 p.m.–2:15 p.m. PT

Panel

READ MORE

speaker photo
MODERATOR
Laurie Roberts

Director of Digital Communications
Johnson & Wales University
speaker photo
Katelyn Mills-Erickson
Manager of Admissions Communications and Marketing
University of Iowa
speaker photo
Brett Glannon (She/Her)
Social Media Manager
The University of Kansas
speaker photo
Kaytlyn Gill
Social Media Manager - Flagship Accounts
UNC Charlotte

2:00 p.m. PT

SMSsummit Higher Ed Workshops

Join us for hands-on, small-group sessions with activities and discussions, led by experienced trainers. These sessions can be added to your summit registration for an additional fee.

Wednesday, October 23, 2024

8:00 a.m.–11:00 a.m. PT

READ MORE

speaker photo
Alexa Block
Associate Director of News and Strategic Content
Pomona College Office of Communications
speaker photo
Kellen Manning
Director of Digital Public Relations
Penn State University
speaker photo
Stephanie Ramirez
Associate Director of Social and New Media
Amherst College

SMSSummit Corporate Brand Workshops

8:00 a.m.–11:00 a.m. PT

Speaker TBA
Interested in speaking?
Click here to submit a proposal

12:00 p.m.–3:00 p.m. PT

READ MORE

speaker photo
Brenton Thomas
Founder
Twibi

SMSsummit Corporate — Day 1

Thursday, October 24, 2024

7:55 a.m.–8:00 a.m. PT

Speaker TBA
Interested in speaking?
Click here to submit a proposal

8:00 a.m.–8:45 a.m. PT

Panel

speaker photo
Jason Sizer
Partnerships Director
Shuffle Presents

8:45 a.m.– 9:30 a.m. PT

Speaker TBA
Interested in speaking?
Click here to submit a proposal

9:30 a.m.–9:45 a.m. PT

9:45 a.m.–10:30 a.m. PT

READ MORE

speaker photo
Katherine Gancarz
Senior Manager, Social Media
Hyatt Hotels Corporation

10:30 a.m.–10:45 a.m. PT

Speaker TBA
Interested in speaking?
Click here to submit a proposal

10:45 a.m.–11:15 a.m. PT

11:15 a.m.–12:00 a.m. PT

12:00 p.m.–12:45 p.m. PT

speaker photo
Lauren Freund
Social Media Manager
Canva

12:30 p.m.–1:00 p.m. PT

1:00 p.m.–1:45 p.m. PT

READ MORE

speaker photo
Emily Peterson
Sr. Content Solutions Consultant
LinkedIn

1:45 p.m,–2:30 p.m. PT

Panel

speaker photo
Katie DiTomaso
Sr Marketing Manager
VICI Collection

2:30 p.m. PT

SMSsummit Corporate — Day 2

Friday, October 25, 2024

8:00 a.m.–8:15 a.m. PT

Speaker TBA
Interested in speaking?
Click here to submit a proposal

8:15 a.m.–9:00 a.m. PT

Speaker TBA
Interested in speaking?
Click here to submit a proposal

9:00 a.m.–9:45 a.m. PT

READ MORE

speaker photo
Ryan Mitchell
Manager, Social Media
Vertex Inc.

9:45 a.m.–10:00 a.m. PT

Speaker-led Roundtable Discussions

10:00 a.m.–10:45 a.m. PT

Join one of our small-group video roundtable discussions to share new ideas with your peers. Speakers will lead these discussions. There will also be open networking tables to meet and greet other attendees.

READ MORE

10:45 a.m.–11:30 a.m. PT

READ MORE

speaker photo
Alyssa Santoli
Sr. Manager, Social Media & Influencers
Vitamix

11:30 a.m.–12:00 a.m. PT

12:00 p.m.–12:45 p.m. PT

Speaker TBA
Interested in speaking?
Click here to submit a proposal

12:45 p.m.–1:30 p.m. PT

Panel

Speaker TBA
Interested in speaking?
Click here to submit a proposal

1:30 p.m. PT

Higher Ed On-Demand Sessions

You have unlimited access to these talks — watch when and where you want!

READ MORE

speaker photo
Izabela Bos, MSBA
Social Media Manager
University of Miami Health System | Miller School of Medicine

READ MORE

speaker photo
Maree Jones
Director of Social Media Strategy
The University of Alabama at Birmingham

READ MORE

speaker photo
Brenna Green
Social Media Manager
UNC Kenan-Flagler Business School

READ MORE

speaker photo
Bill Zimmerman
Assistant Teaching Professor in Public Relations
Donald P. Bellisario College of Communications, Penn State
speaker photo
Jenna Spinelle
Instructor
Donald. P. Bellisario College of Communications, Penn State

READ MORE

speaker photo
Carrie Mills
Social Media Manager
University of Tennessee, Knoxville

READ MORE

speaker photo
Jamie Lewis
Senior Social Media Manager
University of Georgia

SMSsumit Corporate On-Demand Sessions

Speaker TBA
Interested in speaking?
Click here to submit a proposal
Speaker TBA
Interested in speaking?
Click here to submit a proposal
Speaker TBA
Interested in speaking?
Click here to submit a proposal