SMSsummit Higher Ed — Day 1

October 21 and 22 include sessions focused on higher education social media marketing for colleges and universities. Join 30-minute sessions and panels, including a live chat stream, followed by 15 minutes of live Q&A with the audience. Plus, "AMA" style sessions with speakers!

Monday, October 21, 2024

7:55 a.m.–8:00 a.m. PT

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Elizabeth R. Hornsby, Ph.D.
Asst. Professor & Graduate Coordinator, Dept. of Comms and Media Studies
Southeastern Louisiana University

8:00 a.m.–8:45 a.m. PT

8:45 a.m.–9:45 a.m. Pacific

Each of these topics will be "AMA-style," hosted by three speakers. Bring all your burning questions and get answers from a unique group of perspectives!

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Maree Jones
Director of Social Media Strategy
University of Alabama at Birmingham
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Rochelle Reed
Social Media Manager
James Madison University
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Kristine Wright
Associate Director of Brand and Content Strategy,
University of Washington, School of Nursing
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Alexa Block
Associate Director of News and Strategic Content
Pomona College Office of Communications
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Kellen Manning
Director of Digital Public Relations
Penn State University
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Allie Kuenzi
Director of Social Media
UNC Charlotte

9:45 a.m.–10:00 a.m. PT

10:00 a.m.–10:45 a.m. PT

10:45 a.m.–11:30 a.m. PT

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Chris Boutet
Director, Content Innovation
University of Toronto

11:30 a.m.–12:00 p.m. PT

12:00 p.m.–12:45 p.m. PT

Panel

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Jesse Summers
Director of Social Media and Brand Strategy
University of Oregon
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Maya Wesby
Social Media Manager
Harvard Graduate School of Education

12:45 p.m.–1:15 p.m. Pacific

Join one of our small-group video roundtable discussions to meet other attendees and share new ideas with your peers!

1:15 p.m.–2:00 p.m. PT

Panel

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Shelley Farmer
Associate Director of Communications and Social Media
Barnard College

2:00 p.m. PT

SMSsummit Higher Ed — Day 2

Tuesday, October 22, 2024

7:55 a.m.–8:00 a.m. PT

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Elizabeth R. Hornsby, Ph.D.
Asst. Professor & Graduate Coordinator, Dept. of Comms and Media Studies
Southeastern Louisiana University

8:00 a.m.–8:45 a.m. PT

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Erica Colaianne
Director of Social Media
University of Michigan

8:45 a.m.–9:45 a.m. Pacific

Each of these topics will be "AMA-style," hosted by three speakers. Bring all your burning questions and get answers from a unique group of perspectives!

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Chris Forde
Director of Marketing & Public Information
Illinois Eastern Community Colleges & Lincoln Trail College
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Izabela Bos, MSBA
Social Media Manager
University of Miami Health System | Miller School of Medicine
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Jenny Li Fowler
Director of Social Media Strategy
Massachusetts Institute of Technology

9:45 a.m.–10:00 a.m. PT

10:00 a.m.–10:45 a.m. PT

Panel

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Stephanie Ramirez
Associate Director of Social and New Media
Amherst College

10:45 a.m.–11:30 a.m. PT

Panel

11:30 a.m.–12:00 p.m. PT

12:00 p.m.–12:45 p.m. PT

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Joel Villarini Falbe
Director of Social Media
Florida International University

12:45 p.m.–1:30 p.m. PT

Panel

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Debbie Swartz
Director of Social Media
Vassar College
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Sydney Pridgeon
Social Media Strategist
The University of California, Berkeley

1:30 p.m.–2:15 p.m. PT

Panel

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Allie Kuenzi
Director of Social Media
UNC Charlotte

2:00 p.m. PT

SMSsummit Higher Ed Workshops

Join us for hands-on, small-group sessions with activities and discussions, led by experienced trainers. These sessions can be added to your summit registration for an additional fee.

Wednesday, October 23, 2024

8:00 a.m.–11:00 a.m. PT

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Alexa Block
Associate Director of News and Strategic Content
Pomona College Office of Communications
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Kellen Manning
Director of Digital Public Relations
Penn State University
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Stephanie Ramirez
Associate Director of Social and New Media
Amherst College

SMSsummit Corporate — Live Virtual Conference

Corporate Brand Summit agenda to be announced soon!

Higher Ed On-Demand Sessions

You have unlimited access to these talks — watch when and where you want!

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Izabela Bos, MSBA
Social Media Manager
University of Miami Health System | Miller School of Medicine

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Maree Jones
Director of Social Media Strategy
University of Alabama at Birmingham