Generative AI's Impact on Higher Ed Marketing and Communications

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The field of generative AI has been advancing at a breakneck pace since ChatGPT was introduced to the public in November 2022. AI tools are now able to produce incredibly detailed images, lifelike videos, and remarkable works of writing based on just a few lines of user input or prompts. If used the right way, generative AI can be an effective tool for increasing productivity, boosting creativity, and empowering people with capabilities beyond their skills. But it’s also important to understand the risks.

Attendees of this talk will leave with:

• An understanding of what generative AI is and how it works
• Potential uses in higher ed marketing and communications
• Challenges and concerns to consider
• Recommended approach for integration
• A list of tools and resources