Back to Agenda
Looking forward to this session? Share it!
Tracking metrics and social media ROI often fall under the purview of solo social media marketers. In this session, Joel will share tips for managing metrics and analytics when time and resources are of the essence.
You’ll learn how to:
- Keep track of the important metrics if you’re facing data-overwhelm
- Identify what you should be measuring
- How to translate the numbers into insights leadership will value
- Different ways to organize and calculate metrics
- Streamline tracking and reporting to make your life easier
- Defining light engagement vs. deep engagement
- Prioritize metrics and performance analysis alongside all of your other social media duties
- How to draw analytics from your competitors
Joel Villarini Falbe
Former Director of Social Media, Florida International University
Digital Marketing Director, Hearst Media Production Group