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Joel Villarini Falbe

Director of Social Media
Florida International University

I am a digital & social media marketing and communications professional with over 20 years of experience across multiple industries. I’ve worked as a client, agency, and media, providing me a full circle understanding.  Graduated from the University of Denver with a B.A. in Digital Media Studies and currently pursuing an M.S. in Marketing from Florida International University (FIU).

My experience includes building websites, social media management and audits, content production, crisis management, podcasting, and digital strategy specializing in Hispanic audiences. I’ve worked with brands such as Dr Pepper, Avocados from México, Southwest Airlines, The Home Depot, and more. My work has been recognized and awarded, including the Latin Social TV Award for Best Connected Show (Idol Puerto Rico 2012).

I currently serve as Social Media Director for FIU, where I develop content strategies, social listening, vendor management, training, media buying, and analytics while providing support to colleges and units.

Joel Villarini Falbe’s Session

10:45 a.m.–11:30 a.m. Pacific Time — Tuesday, October 25, 2022

Digging Into Metrics & Analytics as a Team of One

Tracking metrics and social media ROI often fall under the purview of solo social media marketers. In this session, Joel will share tips for managing metrics and analytics when time and resources are of the essence. 

You’ll learn how to:

  • Keep track of the important metrics if you’re facing data-overwhelm
  • Identify what you should be measuring and how often to pull these insights
  • Different ways to organize and calculate metrics
  • Streamline tracking and reporting to make your life easier
  • Prioritize metrics and performance analysis alongside all of your other social media duties
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