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SMSsummit Higher Ed — Live Virtual Conference

October 24th and 25th include sessions focused on higher education social media marketing for colleges and universities.

Monday, October 24, 2022

8:00 a.m.–8:15 a.m. Pacific Time

Breanna Jacobs
Summit Producer
GSMI
Elizabeth R. Hornsby, Ph.D.
Asst. Professor & Graduate Coordinator, Dept. of Comms and Media Studies
Southeastern Louisiana University

8:15 a.m.–9:00 a.m. Pacific Time

Chelsey Bentley Holts
Director of Social Media
University of North Carolina at Chapel Hill

9:00 a.m.–9:45 a.m. Pacific Time

Panel

MODERATOR
Josie Ahlquist

Digital Engagement and Leadership Speaker, Author, Consultant, and Coach
Blair Conner
Digital Director
University of Kentucky
Cassaundra Moore
Executive Director of New Media Strategy
Washington University in St. Louis
Victoria Mendoza
Director of Social Media
University of Southern California
Sabrina Debrosse
Communications & Engagement Manager
Harvard College Communications

9:45 a.m.–10:00 a.m. Pacific Time

10:00 am.–10:45 a.m. Pacific Time

John Reid
President
Glacier Communications

10:45 a.m.–11:30 a.m. Pacific Time

Kevin Tyler
Account Director
SimpsonScarborough

11:30 a.m.–12:00 p.m. Pacific Time

12:00 p.m.–12:45 p.m. Pacific Time

Panel

MODERATOR
Karla Fung

Social Media Manager
UC Davis
Lawerence Synett
Director of Social Media
University of Colorado Denver
Sarah Barnes
Assistant Director, Communications and Marketing
Harvey Mudd College
Madison McLeod
Senior Marketing Manager
University Canada West
Kelly Bennett
Social Media Manager
University of Cincinnati

12:45 p.m.–1:30 p.m. Pacific Time

Cassaundra Moore
Executive Director of New Media Strategy
Washington University in St. Louis

1:30 p.m.–2:00 p.m. Pacific Time

In partnership with #HigherEdSocial

1:30 p.m.–2:30 p.m. Pacific Time

Register Now & Save $200
Savings Ends September 15
Download Agenda

SMSsummit Higher Ed — Live Virtual Conference

Tuesday, October 25, 2022

8:00 a.m.–8:15 a.m. Pacific Time

Breanna Jacobs
Summit Producer
GSMI
Elizabeth R. Hornsby, Ph.D.
Asst. Professor & Graduate Coordinator, Dept. of Comms and Media Studies
Southeastern Louisiana University

8:15 a.m.–9:00 a.m. Pacific Time

Amma Marfo
Speaker and Facilitator
SPEAK Educators

9:00 a.m.–9:15 a.m. Pacific Time

Thought Leader Spotlight

9:15 a.m.–9:45 a.m. Pacific Time

Webb Lewis
Assistant Director, Marketing and Brand Strategy/Social Media
The University of Mississippi

9:45 a.m.–10:00 a.m. Pacific Time

10:00 a.m.–10:45 a.m. Pacific Time

Panel

MODERATOR
Aliza Rosen

Assistant Director, Social Media
Johns Hopkins University
Nykiera Thomas
Social Media Coordinator
Oakland University
Jenny Li Fowler
Director of Social Media Strategy
Massachusetts Institute of Technology
Dani Dean
Associate Director of Social Media
The Ohio State University
Kayla Bosco
Social Media Strategist
Syracuse University

10:45 a.m.–11:30 a.m. Pacific Time

Joel Villarini Falbe
Director of Social Media
Florida International University

11:30 a.m.–12:00 p.m. Pacific Time

12:00 p.m.–12:15 p.m. Pacific Time

Thought Leader Spotlight

12:15 p.m.–1:00 p.m. Pacific Time

Panel

MODERATOR
Kimberly Moniz

Assistant Director of Content Strategy
Harvard University
Deanna Stevens
Social Media/Community Manager
Kent State University
Laurie O’Hara
Social Media Manager
Johnson & Wales University
David Tyler
Director of University Social Media
Rochester Institute of Technology

1:00 p.m.–1:15 p.m. Pacific Time

1:15 p.m.–2:00 p.m. Pacific Time

Panel

MODERATOR
Kimberly Stern

Executive Director of Social and Digital Media
Colorado State University
Nicole Lossie
Social Media & Digital Engagement Manager
Gannon University
Eileen Reynolds
Director of Social Media
New York University
Liz Harter
Social Media Manager
University of Notre Dame
Maria DeCabooter
Assistant Director, NAU Social Media
Northern Arizona University
Register Now & Save $200
Savings Ends September 15
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SMSsummit Corporate — Live Virtual Conference

October 26th and 27th include sessions focused on private-sector and corporate brand case studies for marketers across industries.

Wednesday, October 26, 2022

8:30 a.m.–8:45 a.m. Pacific Time

Mary Olivieri
EVP, Executive Creative Director
CBD Marketing

8:45 a.m.–9:30 a.m. Pacific Time

Keynote

Zenia Johnson
Director of Performance Marketing
Outside
Asha Maskiell Demarsh
Director of Marketing
Outside

9:30 a.m.–9:45 a.m. Pacific Time

Thought Leader Spotlight

Aaron Goldman
Chief Marketing Officer
Mediaocean

9:45 a.m.–10:00 a.m. Pacific Time

10:00 a.m.–11:45 a.m. Pacific Time

Panel

MODERATOR
Amelia Tran

Senior Director of Marketing
WorkReduce
Lauren Goldman
Senior Manager, Digital Marketing
OrganiCare
RJ Estrada
Director of Paid Social Media
Nasdaq

10:45 a.m.–11:30 a.m. Pacific Time

Panel

MODERATOR
Jim Tobin

Founder & President
Carusele & Ignite Social Media
Sally Phelps
Senior Influencer Marketing Manager
Free People
Maya Wasserman
Marketing Director
Sony Electronics
Chelsea Grund
Manager, Influencer Marketing
The Home Depot

11:30 a.m.–12:00 p.m. Pacific Time

12:00 p.m.–12:15 p.m. Pacific Time

Thought Leader Spotlight

12:15 p.m.–1:00 p.m. Pacific Time

Leslie Douglas
Global Head of Social
Intel

1:00 p.m.–1:15 p.m. Pacific Time

1:15 p.m.–2:00 p.m. Pacific Time

Matthew Slater
Senior Manager, Social Media Thought Leadership
CVS Health
Register Now & Save $200
Savings Ends September 15
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SMSsummit Corporate — Live Virtual Conference

Thursday, October 27, 2022

8:00 a.m.–8:15 a.m. Pacific Time

Mary Olivieri
EVP, Executive Creative Director
CBD Marketing

8:15 a.m.–9:00 a.m. Pacific Time

Panel

MODERATOR
Chelsea St. Clair

Manger – Brand Strategy & Communication
NBCUniversal – Peacock
Zaria Parvez
Global Social Media Manager
Duolingo
Andrew Wirch
Senior Manager PR + Social
Adidas

9:00 a.m.–9:15 a.m. Pacific Time

Thought Leader Spotlight

Lindsay Parks
Account Manager & Video Content Expert
PlayPlay

9:15 a.m.–9:30 a.m. Pacific Time

9:30 a.m.–10:15 a.m. Pacific Time

Haley Correll
Senior Director of Social Engagement
American Red Cross

10:15 a.m.–11:00 a.m. Pacific Time

Thought Leader Spotlight

Sergio Oliveri
Digital Marketing & Social Media Manager
NetBase Quid

11:00 a.m.–11:30 a.m. Pacific Time

11:30 a.m.–11:45 a.m. Pacific Time

Thought Leader Spotlight

11:45 a.m.–12:30 p.m. Pacific Time

Case Study

Amber McCullough-Sanden
Director of Analytics & Insights
AT&T Corporate Communications

12:30 p.m.–12:45 p.m. Pacific Time

12:45 p.m.–1:30 p.m. Pacific Time

Stephanie Ramirez
Senior Strategy and Data Analytics & Insights Lead
Lyft

1:30 p.m.–2:15 p.m.

Panel

MODERATOR
Katelyn Brower

Social Media Manager
Sterling
Darby Hogan
Social Media Manager
Liquid I.V.
Saad Khan
Brand Social Lead
Shopify
Mackenzie Perna
Manager, Social Media
Red Bull
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Higher Ed On-Demand Sessions

You have unlimited access to these talks — watch when and where you want!

Emma Sullivan
Social Media & Digital Marketing Specialist
Wheaton College
Webb Lewis
Assistant Director, Marketing and Brand Strategy/Social Media
The University of Mississippi
Jadis Tillery
Consultant
ikwe
Debbie Gacutan-Jardim de Oliveira
Social Media and Community Manager
Adaptavist
Xenia Muether
CEO
Pink Orange | The 360 Ed Agency
Chay Rao
Director, Strategic Communications & Public Relations
American University School of Public Affairs
Sabiha Afrin
Assistant Director, Marketing & Communications
American University School of Public Affairs
Rob Brooks
Manager Student Information and Communications
University of Newcastle (Australia)
Ashley Villanueva
Director, Marketing & Communications, Fung Institute for Engineering Leadership
UC Berkeley College of Engineering
Rachel DeLetto
Associate Director, Social Media
UC Berkeley School of Law
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Savings Ends September 15
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Corporate On-Demand Sessions

Rich Brooks
President
flyte new media
Nicole Cruz
Social Media Manager
Hard Rock Nightlife
Whitney Cicero
Founder
Whink Creative Agency
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