With a career concentrated in social media strategy, creative content direction, and audience growth, Saad brings a wealth of knowledge in social media marketing to help brands shape, evolve, and catapult themselves forward. Saad’s brought social-first thinking to help a vast array of brands launch and thrive spanning luxury retail, technology, regulated industries, banking, telecommunications, CPG, and more. As Social Lead at Shopify, Saad crafts the brand’s creative and content strategy to inspire and empower the world’s next generation of entrepreneurs.