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Laurie O’Hara

Social Media Manager
Johnson & Wales University

Laurie O’Hara is the social media manager at Johnson & Wales University. She leads social media strategy, content curation, and engagement initiatives for the university’s organic enrollment management social media channels. Laurie works to increase brand awareness, expand the university’s digital presence, and introduce the university to new online audiences. She also advises the university’s internal departments in developing and maintaining strong social media presences of their own. Laurie holds a bachelor’s degree from Mount Holyoke College and an MBA with a specialization in marketing from the University of New Hampshire.

Laurie O’Hara’s Session(s):

12:15 p.m.–1:00 p.m. Pacific Time —

Panel: How to Create & Manage an Effective Content Calendar

Creating an effective content calendar requires that marketers be thoughtful, flexible, and creative. Panelists will explore approaching calendars from a strategic perspective all the way down to the nuts and bolts of execution and logistics. Attendees will also leave with tips on how content calendar planning can be incorporated into your social media workload.

Discussion topics include:

  • Approaching calendar holidays, large events, and history months. How can marketers make sure they are planning around the events that align with their institution’s brand and showing up in a meaningful way through content?
  • Content planning. How far in advance should content be planned out? What’s the right balance between scheduled content and leaving room for impromptu posts? What happens to your scheduled content when a crisis comes up?
  • The nuts and bolts of a content calendar. What tools, collaboration tips, and templates work well to keep track of content across channels and audiences?
  • Learning and refining your content calendar. How can marketers continually optimize their content calendar and planning process to make their lives easier?

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