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Boots on the Ground: Leveraging Instagram Stories to Reach Current and Prospective Students

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Creating authentic content is paramount when trying to make an impact with both current and prospective students. How do we keep our content fresh and engaging without coming across as disingenuous, scripted junk? We use the one tool that every college campus has: the students.
The University of Mississippi has been using a “boots on the ground” model to leverage Instagram Stories to show off the campus personality to reach these key audiences. During this three-year stretch, they have seen their followers increase by nearly 60%, and engagement numbers climbing with no signs of slowing down.
Participants will look at the playbook that made this possible and learn ways to implement the same strategies on their own campus.


Webb Lewis
Assistant Director, Marketing and Brand Strategy/Social Media
The University of Mississippi

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