Jennifer Beam is the Social Media Director for AARP’s national advocacy social media program, which includes AARP Advocates and Aliados Adelante, and covers a broad range of federal and multi-state campaigns across the country. She has spent more than 15 years translating wonk into compelling content to engage and empower Americans 50+, and has learned to love numbers almost as much as crafting a killer tweet. When not social listening (scrolling obsessively), she can be found getting walked by her dog, reading historical fiction, or playing Words With Friends.