Paul currently heads up global social media for Citrix Systems, having come from a broad international communications background with roles supporting organizations such as Dell. In his current role, he leads the corporate social effort on a brand, executive and product level and is helping to shape social marketing campaigns from brand to demand. An avid tinkerer, he can be seen flitting between TikTok and Clubhouse after hours and Twitter, LinkedIn, and Reddit from 9-5 (or whenever…). Enjoys traveling, skiing, learning languages, and eating – not always in that order.