Allison O’Keefe has been creating unique influencer marketing and social media programs for more than 10 years. With both agency and corporate background, she has successfully pioneered new influencer strategies to engage consumers and create content for national brands including Best Buy, Land O’Lakes, Cambria and General Mills. In her current role, she is responsible for developing and overseeing Best Buy’s influencer marketing efforts to support a variety of key vendors and brand campaigns, including holiday and back-to-school seasons.