With over six years of experience in the advertising industry, Caroline Hubbell, an Associate Director at Digitas, has mastered the art of paid social strategy and buying. Caroline has a passion for helping brands connect with their consumers, by creating social strategies that exceed their goals and expectations, delivering the best results possible. She has helped several clients across verticals launch successful paid social media campaigns, from the ground up, to meet strategic initiatives. At Digitas, she leads paid social efforts for the Dunkin’ and Baskin-Robbins accounts and previously oversaw all social media efforts for L Brands. Prior to Digitas, Caroline worked at Hill Holliday where she managed all digital buying for five large-scale clients. Caroline received a BA in Communications and Business Administration from College of Charleston in South Carolina.