Events: Talk to a live representative: 888-409-4418

SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

SIGN UP!

Once you sign up for access, you’ll receive notifications when new presentations are uploaded for you to check out.
If you're already signed up, log in now.

How to Navigate An Organic vs Paid Digital Strategy
Oct 17, 2019
Download
Too Blessed To Be Stressed
Oct 17, 2019
Download
How Nationwide Leverages a Social Persona to Create a Culturally Relevant Brand
Oct 17, 2019
Download
Your Brand Voice on Social - How Jack Link's Protein Snacks Wins with Humor
Oct 17, 2019
Download
How to Use Data to Inform Creative and Copy Decisions
Oct 16, 2019
Download
Working Together Works: How to Stop, Collaborate, and Listen with Colleagues Across Your Organization
Oct 16, 2019
Download
Why Marketers Should Focus on Editorial Franchises, Not Content Marketing
Oct 16, 2019
Download
Boosting Your Brand with Employee Advocacy: A LinkedIn Elevate Case Study
Oct 16, 2019
Download
Paid Facebook Campaign Creation Strategy: A Discussion of Best Practices, Strategies, Analytics, and Testing on Facebook
Oct 16, 2019
Download
6 Seconds or Bust: Mastering Short-Form Storytelling and Micro-Content
Oct 16, 2019
Download
Navigating a Crisis - How to Build Your Social Crisis Comms Plan
Oct 15, 2019
Download
Convert Viewers Into Customers with YouTube Marketing and Ads
Oct 15, 2019
Download
Why TikTok Has Influencers Dancing For Brands
May 02, 2019
Download
The Next Facebook: Paid and Organic Strategies on YouTube
May 02, 2019
Download
Multilingual Social Media: My Secret Weapon
May 01, 2019
Download
Building an Audience-Centric Content Distribution and Engagement Strategy
May 01, 2019
Download
Case Study: Refreshing Coca-Cola on Social Media
May 01, 2019
Download
Creating Insights-Driven Community Building Campaigns
Mar 21, 2019
Download
GenZ is Redefining Social Media: What You Need to Know
Mar 21, 2019
Download
A Fantasy Football Case Study: How Brands and Influencers are the Perfect Match
Mar 20, 2019
Download
Why Your Social Media Should Map Content to Moments in Your Audiences’ Lives
Mar 20, 2019
Download
Helping Your Employees Close the Gap on Social Media
Mar 20, 2019
Download
Instagram Storytelling in 2019: How Brands Can Adapt to the Platform’s Recent Changes and Be Authentic
Mar 20, 2019
Download
Developing an Executable Influencer Marketing Strategy
Mar 19, 2019
Download
Case Study: Targeting Influencer Marketing To Drive Sales in One Metro Area
Oct 12, 2018
Download
PANEL: Best Practices from Top Universities on How to Integrate Video into Your Social Media Strategy
Oct 12, 2018
Download
How Centrica Business Solutions Went From 0 to 60 in 6 Months
Oct 12, 2018
Download
Best Practices in Lead Generation through Social Media
Oct 12, 2018
Download
Attribution Challenges - Effective Paid Media Reporting Across Multiple Touchpoints
Oct 12, 2018
Download
‘Likes’ Don’t Fill Concert Halls: Insights into Millennials and the Arts
Oct 12, 2018
Download
How OWN Creates Community and Multi-Platform Success With Social Video
Oct 11, 2018
Download
How a Tweet Got Us on Good Morning America...TWICE!
Oct 11, 2018
Download
PANEL: Building your Brand Ambassador Program
Oct 11, 2018
Download
Social Media in Real-Time: Creating a Strategy to Reach and Engage Fans During Events & Grand Openings
Oct 11, 2018
Download
Scaling Branded Visual Content
Oct 11, 2018
Download
Why (and How) You Should Be Consistently Creating High-Quality Social Media Content Every Day
Oct 11, 2018
Download
PANEL: Best Practices in Harnessing Social Media to Boost Recruitment Efforts
Oct 11, 2018
Download
Gaining Leadership Support (Even Skeptics): An Open Story of One’s Corporate Journey
Oct 11, 2018
Download
Scaling Branded Visual Content
Oct 11, 2018
Download
Writing an Effective and Scalable Social Media Plan for your College or University
Oct 10, 2018
Download
Building Endurance: An Introduction to Agile Marketing for Social Media Marketers
Oct 10, 2018
Download
The Disruption, Transformation & Reinvention of Marketing
Apr 26, 2018
Download
Spending Strategically: Making the Most of Your Paid Media Budget
Apr 26, 2018
Download
Sponsorship Showcase
Apr 26, 2018
Download
A Steak-Umm Case Study: Using Twitter to Create Positive Customer Experiences with Conversation
Apr 25, 2018
Download
Win Every Moment: Optimizing the Digital Customer Journey to Build Audience Growth, Drive Customer Engagement and Impact Revenue
Apr 25, 2018
Download
Make Customers Work For You: How To Increase User Generated Content
Apr 25, 2018
Download
Creating a Conversion-Focused Video Content Strategy
Apr 24, 2018
Download
Human to Human #H2H: Learn to Speak Human, Share Human and Market Human
Feb 08, 2018
Download
Case study: Broadening your marketing strategy to drive social media ROI
Feb 08, 2018
Download
Case studies: Using storytelling to build powerful brands
Feb 07, 2018
Download
A case study on diversity and social media at Intel
Feb 07, 2018
Download
Bringing Social Value to Social Media: The convergence of marketing, social entrepreneurship, and innovation
Feb 07, 2018
Download
NO SPEAKER
Roundtable E: How universities can empower and work collaboratively with influencers
Nov 03, 2017
Download
NO SPEAKER
Roundtable B: Leadership engagement - how to prove the value of social media programs
Nov 03, 2017
Download
Keynote: How you can use the latest social media trends to reach Gen Z
Nov 03, 2017
Download
NO SPEAKER
Roundtable F: Leveraging social media to encourage collaboration between faculty and students
Nov 03, 2017
Download
NO SPEAKER
Roundtable E: Social media for admissions
Nov 02, 2017
Download
NO SPEAKER
Roundtable B: Social media for Graduate Programs
Nov 02, 2017
Download
Beyond selfies: Innovative ways to promote your faculty’s work and accomplishments
Nov 02, 2017
Download
The Class of 2025
Oct 19, 2017
Download
Artificial Intelligence + Social Media: How brands like Staples, Sears, & AnchorFree reach customers before their first search
Oct 19, 2017
Download
Discovering the new meaning of ROI: Relationships On Investment
Oct 19, 2017
Download
The Cleveland Hustles
Closing Keynote: Future of Artificial Intelligence and Messaging
Oct 19, 2017
Download
Why Boxed risked it big to rebrand around a customer concern - and won
Oct 18, 2017
Download
Case study: Adding Facebook Live to your marketing content strategy
Oct 18, 2017
Download
Deepen relationships with customers and advertisers through data-informed digital communities
Oct 18, 2017
Download
Leverage Facebook advertising objectives to drive customers down the purchase funnel
Apr 28, 2017
Download
Optimizing for mobile - How Monsanto evolved KPIs to get the most from their paid social ads
Apr 28, 2017
Download
How Nestlé Waters uses data differently to drive success in the digital age
Apr 28, 2017
Download
Want better results? Embrace the visual marketing movement
Apr 28, 2017
Download
Best practices in social media innovation
Apr 27, 2017
Download
Shareology: How sharing powers the human economy
Apr 27, 2017
Download
Why your company needs a social care strategy, and how to build one
Apr 27, 2017
Download
Business Insurance
Making the case for social media … in 2017
Apr 27, 2017
Download
A sneak peek into the creative process behind @barbiestyle Instagram channel: Lessons learned in launch, growth, and brand strategy that can apply to any organization
Download
Build your workload reducing machine: Harness powerful content marketing systems to get your content on the web
Download
How does a 70 year old brand speak social? A case study in building an organic content strategy
Download
Branded content creation: Defining your area of authority
Download
CASE STUDY: Humanizing the Cisco brand - How they built a team empowered to identify and capitalize on authentic video storytelling opportunities
Download
Closing keynote: A future look at social media - How to plan for the trends that matter
Download
Pinterest tips you can integrate into your existing social media and content strategies to drive traffic and sales
Download
Top tips for managing a short-handed social media department
Download
Writing an effective and scalable social media policy to ensure consistent brand messaging across channels
Download
CASE STUDY: How LVCVA leverages video storytelling to redefine the What Happens Here Stays Here campaign and connect with consumers across generations
Download
Closing keynote: Live social media throughout the company - Empowering employees to be advocates and champions of the brand
Download
From native content to native campaigns
Download
Case study: Make the case for social media and content - Engaging leadership and employees
Download
Social ROI – Using social platforms to increase sales & loyalty
Download
Kansas City Public Library
Royal Readers: How Kansas City Public Library used social media to engage a community and support the Kansas City Royals
Download
Your social media department is too small: How to build organization wide social media engagement
Download
LinkedIn for B2B: Engage and connect with key decision makers
Download
Opening keynote - How to use insight, content and digital to activate, engage and transform your audiences
Download
Your social media department is too small: How to build organization wide social media engagement
Download
How to Tell the Best Stories Through Always-On Content
Download
2016 and Beyond: Mastering Native Advertising
Download
Opening Keynote - How a Line for an Art Project Turned into a Community and Thousands of Social Media Followers
Download
That's the Wrong Question: An Introduction to Social Media Analytics
Download
Converting Traffic to Revenue
Download
Closing keynote: Is Social Media Dead, Or Just Wearing New Clothes?
Download
Creating custom, targeted content to increase brand awareness
Download
Closing keynote: Trends and opportunities for brands in social media and the evolution of the marketing role
Download
Why your brand must leverage authentic influencer relationships on social media
Download
Strengthen your online presence by telling your company's story through content
Download
Learning from consumers in the 21st century
Download
Content as experience - how to weave valuable content that supports the customer throughout their brand journey
Download
Behind the scenes: Social media & content strategy for LinkedIn's first TV commercial
Download
Publish, Listen & Response – Learn how brands like Sky, Alteryx & Post Office UK manage customer engagement across marketing and support
Download
Opening keynote - How to use insight, content and digital to activate, engage and transform your audiences
Download
Snapchat for business: Fundamentals to grow, scale, and convert
Download
Once upon a time… Your brand storytelling sucked: Learn how to reflect your organization’s mission and vision through your social story
Download
J Campbell Social Marketing
Storytelling using Facebook and Instagram
Download
Case study: Spread the news - Leveraging social media to share traditional stories in a non-traditional way
Download
Socializing Admissions
Download
Case study: Applying social media to the customer (student) journey
Download
Personalizing social campaigns: A case study on the "Picture Yourself here" Experience at Northeastern
Download
Case study: Campus-wide public health communication via social media – a work in progress
Download
Creating social creative
Download
Panel: Do your social campaigns give you PCSD?
Download
Snapchat for business: Fundamentals to grow, scale, and convert
Download
Opening keynote: Rethink collecting customer data
Download
Case study: Beyond the Walls – Bringing in-person events to life via social media activations
Download
Keynote: Why video marketing is the #1 way to engage your customers - without bankrupting your budget
Download
Stanford University
How Stanford manages their reputation in the era of big data
Download
Building, launching and measuring your employee advocacy program (Part 1)
Download
Writing an effective and sustainable social media & content marketing plan
Download
Facebook retargeting and ad optimization
Download
Best Practices in Facebook Ad Targeting - Using Audience Segmentation Strategies to Drive Better Marketing Campaigns
Oct 17, 2019
Download
Launching and Measuring an Effective Influencer Marketing Program
Oct 17, 2019
Download
How To Get Your Customers To Create Endless Amounts of Content for Your Business
Oct 17, 2019
Download
How User-Generated Content on Instagram Can Drive Engagement and Revenue for Retailers
Oct 17, 2019
Download
How Brands & Agencies Can Align for Micro-Influencer Marketing that Brings the Buzz
Oct 16, 2019
Download
Metrics in a Nutshell - Ideal Metrics to Track That Tie to Each Step of the Funnel
Oct 16, 2019
Download
Building Your Network of Influencers: Why All the Best Brands Invest in Influencer Marketing
Oct 16, 2019
Download
Social Media Personas: How to Build Out Your Institution's Voice and Tone on Social Media
Oct 16, 2019
Download
A Look at the Social Media Platform Landscape - Where Are the Biggest Upcoming Opportunities for Brands?
Oct 16, 2019
Download
UN PeacekeepingUNICEF
Social Media at International Organizations
Oct 16, 2019
Download
Content Strategy Best Practices: Your Framework For Ideation, Creation & Promotion
Oct 15, 2019
Download
Humanizing Your Brand with Internal Influencers – Employee Advocacy 2.0
Oct 15, 2019
Download
How Walgreens Uses Influencer Marketing to Support Retailer Owned Brands
May 02, 2019
Download
Influencers, Search Rankings and Collaboration - How to Work with Influencers to Drive Search Results
May 02, 2019
Download
Leveraging Social Media to Increase Brand Loyalty
May 01, 2019
Download
Wonder Twin Powers, Activate! Using Social Media to Align Sales and Marketing in a Hyper-Connected World
May 01, 2019
Download
How to Engage and Manage Influencers for Your Next Marketing Campaign
Apr 30, 2019
Download
Dirt Roads, Factory Floors, & Smart Phones: How to Rebuild Broken Trust
Mar 21, 2019
Download
Cutting Through the Crowded Newsfeed – Brand Differentiation in Social Advertising
Mar 21, 2019
Download
Fantastic Influencers and Where To Find Them: A Data-Driven Microinfluencer Case Study
Mar 20, 2019
Download
A Walmart Case Study: Best Practices in Executive Branding and Presence on Social Media
Mar 20, 2019
Download
Creating Meaningful Social Media Relationships
Mar 20, 2019
Download
How to Speak Millennial
Mar 20, 2019
Download
Create and Grow a PROFITABLE Online Marketing Program (Even on a Tight Budget)
Mar 19, 2019
Download
How a Major Cancer Hospital Partnered with Influencer Humans of New York to Create a Truly Moving Campaign
Oct 12, 2018
Download
Strategic Content at Notre Dame: Longform Journalism and Social Media Success
Oct 12, 2018
Download
Talking About Money: How Confronting Controversy Fuels Ellevest’s Growth Strategy
Oct 12, 2018
Download
Maximizing the Impact of Stories: The Next Major Consumer Shift
Oct 12, 2018
Download
The Future of Storytelling: How to Make Your Content Mean Something
Oct 12, 2018
Download
Away: How This Global Travel Brand Uses Social Media to Build a Brand and Inspire People to Plan Their Next Trip
Oct 11, 2018
Download
Best Practices to Develop A Cross-Channel Social Media Strategy
Oct 11, 2018
Download
Effective Influencer Marketing as Part of Your Social Media Strategy
Oct 11, 2018
Download
Avoiding Legal Pitfalls with Social Media
Oct 11, 2018
Download
How a Tweet Got Us on Good Morning America...TWICE!
Oct 11, 2018
Download
Case Study: Social Media for Unsexy Organizations
Oct 11, 2018
Download
What is Our Social Responsibility?
Oct 11, 2018
Download
PANEL: Setting KPIs and Measuring the Performance of Your Social Media Programs
Oct 11, 2018
Download
Case Study: Pitney Bowes Journey to a Data-Driven Social Strategy
Oct 11, 2018
Download
Empathy As Your Guide: Understanding Your Digital Audience’s Needs
Oct 11, 2018
Download
Finding and Sharing Your Brand's Extraordinary Stories on Social Media
Oct 10, 2018
Download
Lessons In Unconventional Innovation: Reese’s Peanut Butter Cups
Apr 26, 2018
Download
How Weight Watchers Uses Sequential Digital Messaging to Take Prospective Customers on a Brand Journey
Apr 26, 2018
Download
Adapt or Be Left Behind: Best Practices in Instagram Advertising
Apr 26, 2018
Download
Relationship ROI: Driving Business Growth by Amplifying Relationships Online
Apr 25, 2018
Download
Developing Your Content Accelerator Blueprint
Apr 25, 2018
Download
How a Tweet Got Us on Good Morning America...TWICE!
Apr 25, 2018
Download
Future Proofing Your Social Strategy
Apr 25, 2018
Download
How to Engage and Manage Influencers for Your Next Marketing Campaign
Apr 24, 2018
Download
Meaningful Engagement in an Era of Content Saturation
Feb 08, 2018
Download
How Verywell uses Facebook to build critical support communities
Feb 08, 2018
Download
What Happened Today: A case study on tracking real-time marketing performance
Feb 07, 2018
Download
Case Study: How Muscle Milk entered the digital playing field
Feb 07, 2018
Download
The core pillars of planning a comprehensive social media strategy that will help boost brand awareness
Feb 07, 2018
Download
NO SPEAKER
Roundtable C: Tips & tricks for managing social media across multiple channels
Nov 03, 2017
Download
NO SPEAKER
Roundtable D: Creating quality, consistent content that engages students throughout their higher education journey
Nov 03, 2017
Download
Capitalizing on success: Crafting a narrative that supports the positives of your team/organization to drive recruiting
Nov 03, 2017
Download
Branding student services platforms university wide
Nov 03, 2017
Download
NO SPEAKER
Roundtable F: Social media managers of primary university accounts
Nov 02, 2017
Download
NO SPEAKER
BIRDS OF A FEATHER ROUNDTABLE DISCUSSIONS - Meet your peers!
Nov 02, 2017
Download
Social media, content generation and monitoring tools to help streamline your marketing programs
Nov 02, 2017
Download
Case study: Creating a strategic and iterative Facebook and Instagram campaign
Oct 19, 2017
Download
How to grow digital media audiences through data: The Roadmap to audience growth at a legacy publisher
Oct 19, 2017
Download
Case study - How to grow your social conversion 3X in 1 month, profitably
Oct 19, 2017
Download
Sponsorship Showcase
Oct 18, 2017
Download
7 tips to make a video marketing campaign successful
Oct 18, 2017
Download
Storytelling reimagined: 5 steps to enhance your brand experience across social channels
Oct 18, 2017
Download
Leveraging ephemeral social media - creating Snapchat, Instagram and Facebook stories that keep viewers engaged
Oct 18, 2017
Download
Analytics vs. web design: Setup, tracking and optimization (5 little design decisions that cause big analytics problems!)
Apr 28, 2017
Download
Blending the artistry & science of social media: A touchpoint in a consumer journey
Apr 28, 2017
Download
How Conagra is putting ROI back into Real-time Marketing
Apr 28, 2017
Download
Back To School – A digital First approach to a college ambassador program
Apr 28, 2017
Download
Giving your brand a boost through social first content
Apr 27, 2017
Download
How to grow your tribe by being a magnet vs. a bullhorn
Apr 27, 2017
Download
Opening keynote: The Five F’s that generate ROI
Apr 27, 2017
Download
How Advocate Health Care brings the power of social video to life
Apr 27, 2017
Download
Use data-driven customer targeting for a better brand experience: How to source and structure relevant data, and develop targeted content to build relationships
Download
Novak Media Group
Build an effective social media plan: Best practices, time management tools, scheduling, content curation, maintenance and monitoring
Download
Kroll case study: Tracking ROI of a B2B social media program
Download
Strategy, tools and implementation how-to: Create a seamless brand experience across social media and digital channels
Download
Setting up and optimizing ads in Facebook that convert
Download
Opening keynote: How to become a content & social media powerhouse - Leapfrog your competition by getting more organized & efficient
Download
CASE STUDY: How Robert Half established their brand as a valuable resource: Tips for working with influencers and establishing credibility and authority
Download
Case study: Selling guns and managing crisis with confidence
Download
CASE STUDY: How Bolthouse Farms enables innovation: Applying collaboration lessons, failing fast, and creating a more agile marketing program
Download
Don't be afraid of the dark: How to measure dark social
Download
The social media tools your organization needs to scale
Download
Case study: Best practices in bench marketing: How to find who you’re really competing against and how to beat them
Download
Reflecting your brand through multiple owned channels
Download
Case Study: Securing your base - Empowering customers and employees to be brand advocates
Download
10 things I wish I knew about social care
Download
Creating custom, targeted content to increase brand awareness
Download
Maytag case study - Leveraging a brand icon to build meaningful engagements on social
Download
The Human Firewall: Breaking through the content clutter
Download
msweetwood.com
Social Media Power Techniques that Build Your Brand and Business
Download
Case Study: Learn how the A&E social marketing team transformed the Critics’ Choice Awards into a one-of-a-kind convergent experience by tapping in to viewer emotions.
Download
Employee Advocacy: Empowering Your Employees to Become Effective Brand Advocates
Download
Case Study: REBRANDING AND REINVENTING: MAKING MEDICAL KNOWLEDGE ACCESSIBLE TO MORE THAN 3 BILLION PEOPLE AROUND THE WORLD.
Download
Creative Ideas That Customers Love And You Can Learn From
Download
Content at Scale: Leveraging Content Volume and Velocity to Create High-Performance Campaigns
Download
How to conduct a social media audit
Download
Securing internal budget & resources for social media and content
Download
Case study: They said it best – Building customer advocacy into your social strategy
Download
The role of social media within a global, corporate communications strategy
Download
Employee advocacy at Cisco: The power of an engaged social workforce
Download
Write an effective and sustainable social media & content plan that ties to business goals
Download
Finding social media ROI: Using a combination of tools and business practices to make it happen
Download
Case study: ESPN's strategic approach to social
Download
The content marketing death spiral (and how to get out of it)
Download
Impact and planning action for the engaged social workforce
Download
Beyond proactive content: Why engaging your audiences through social care matters
Download
Leveraging the power of social listening in higher education
Download
New York University College of Global Public Health
Podcasting in higher education
Download
How universities can empower and work collaboratively with influencers
Download
Proving the value of your social strategy: How to gain stakeholder approval for new social media initiatives
Download
Fun Enterprises
Leveraging social media to amplify “quiet” voices
Download
Making influencer activation a part of your core strategy
Download
Case study: What it takes to successfully pitch, launch, and grow a social media employee advocacy & influencer program
Download
Closing keynote: How Kaiser powers brand advocacy for 200,000 employees and physicians worldwide
Download
B2B Case Study: Optimizing social media channels via content
Download
Fireside chat - How Casper leverages paid social to build a successful brand
Download
Creating an all-in-one customer service platform at Mayfield Robotics: Where social media and customer feedback collide
Download
The ROI of social customer care
Download
Harnessing social analytics and human connection for improved brand experiences
Download
Building a social media care program that drives brand advocacy and revenue
Download
Breakthrough creative processes to inspire, transform and accelerate your writing
Download
Your smarter analytics strategy - Unifying measurement and optimization across marketing programs
Download
Engage, Empower and Embrace – How to Excite Leadership and Staff on Social
Oct 17, 2019
Download
How Institutions are Running Creative Social Media Campaigns to Strengthen Brand Reputation (and How to Bounce Back When Campaigns Fail)
Oct 17, 2019
Download
Cause is Working; Your Marketing Isn't
Oct 17, 2019
Download
How Brands are Leveraging Stories
Oct 17, 2019
Download
Using Data, Metrics, and Tools to Drive ROI
Oct 16, 2019
Download
Is Your Brand NEVER FINISHED?
Oct 16, 2019
Download
Building Great Content on Complicated Subjects: IBM 5 in 5 - A Case Study
Oct 16, 2019
Download
Student Recruitment Efforts and Authenticity – Strategies for Reaching and Engaging Prospective Students
Oct 16, 2019
Download
Engaging Niche Audiences: How SiteOne Landscape Supply Built a B2B Social Presence from Scratch
Oct 16, 2019
Download
How to Best Communicate With And Engage Faculty, Staff & Students: Creative Ways to Share Academic & Research Content on Social
Oct 16, 2019
Download
Fast Track Your Social Media Content! Strategic Tips and Tricks + Breakthrough Creative Writing Exercises
Oct 15, 2019
Download
Seeing Business Differently: How Amex Raised the Conversation to Sell Value, Not Just Products (or Points)
May 02, 2019
Download
Building a Winning Lead Generation Strategy on LinkedIn
May 02, 2019
Download
Future Forward: Applying Trends and New Tech to Social Media
May 01, 2019
Download
Improving Social ROI Through Employee Advocacy
May 01, 2019
Download
Crashing Culture: How to Leverage Authenticity to Keep Your Brand Relevant in Social Media
May 01, 2019
Download
Video Marketing, Take One, ACTION! Become a Video Marketing Superstar
Apr 30, 2019
Download
Creators, Your Brand’s Best Friend: How to Run Successful Influencer Marketing Campaigns on YouTube
Mar 21, 2019
Download
Starting From Scratch: Fighting for the Future of Marketing
Mar 21, 2019
Download
Leveraging Shared Values to Drive Engagement and Brand Loyalty
Mar 20, 2019
Download
Case Study: How Pandora Optimizes Content Creation for Distribution
Mar 20, 2019
Download
Case Study: From Staff to Storytellers - Why Employee Advocacy Should Be Part of Your Social Strategy
Mar 20, 2019
Download
An In-Depth Look at Advertising on Facebook & Instagram
Mar 19, 2019
Download
Don’t Shy Away from Tough Topics on Social: Using an Instagram Story to Help Sexual Assault Survivors
Oct 12, 2018
Download
Investing in Their Success – Using Social Media to Drive Sales
Oct 12, 2018
Download
How a Major Cancer Hospital Partnered with Influencer Humans of New York to Create a Truly Moving Campaign
Oct 12, 2018
Download
How Centrica Business Solutions Went From 0 to 60 in 6 Months
Oct 12, 2018
Download
Maximizing the Impact of Stories: The Next Major Consumer Shift
Oct 12, 2018
Download
Meeting your Audience Where They Are - A Case Study in Data-Driven Paid Media Strategy
Oct 12, 2018
Download
Away: How This Global Travel Brand Uses Social Media to Build a Brand and Inspire People to Plan Their Next Trip
Oct 11, 2018
Download
How Prose Builds New Brand Trust with Content Marketing
Oct 11, 2018
Download
Gaining Leadership Support (Even Skeptics): An Open Story of One’s Corporate Journey
Oct 11, 2018
Download
How Prose Builds New Brand Trust with Content Marketing
Oct 11, 2018
Download
How OWN Creates Community and Multi-Platform Success With Social Video
Oct 11, 2018
Download
Case study: How to Make Social Media an Integral Part of your B2B Marketing Plan
Oct 11, 2018
Download
BRAND PANEL: Best Practices to Develop A Cross-Channel Social Media Strategy
Oct 11, 2018
Download
Case Study: How to Make Social Media an Integral Part of your B2B Marketing Plan
Oct 11, 2018
Download
Leveraging Empathy to Create Engaging Social Content
Oct 11, 2018
Download
NO SPEAKER
Oct 11, 2018
Download
Everything You Need To Know about Designing and Launching a Strategic Chatbot
Oct 10, 2018
Download
Influencer Marketing: How To Break Through The #Sponsored Noise (A Chilly Cow Brand Launch Case Study)
Apr 26, 2018
Download
The Future of AI and Voice Assistants in Marketing
Apr 26, 2018
Download
Making Water Fashionable with Instagram
Apr 26, 2018
Download
How Jack Link’s Protein Snacks and Carmichael Lynch Turn a Reclusive TV Spokesbeast into Brand-Boosting Social Video Content
Apr 25, 2018
Download
Best Practices for Video Conversion from Facebook Live and Other Streams
Apr 25, 2018
Download
$4.6 Million, 24 Hours: Using Facebook Live to Raise Millions in Louisville
Apr 25, 2018
Download
Case Study: Managing a Crisis Using Social Media
Apr 25, 2018
Download
Best Practices in Optimizing Facebook Audiences for Better Performing Ads
Apr 24, 2018
Download
How you're using instagram all wrong - a masterclass
Feb 08, 2018
Download
Build trust as a brand with these storytelling techniques
Feb 07, 2018
Download
TSMATSMASAG-AFTRA
Panel: Best Practices in Content Creation with Digital Influencers
Feb 07, 2018
Download
Case study by Brandify
Feb 07, 2018
Download
Collaborative social engagement in the organization
Feb 07, 2018
Download
Building and implementing a Paid Social Media Plan
Nov 03, 2017
Download
NO SPEAKER
Roundtable A: Managing budget, resources, and cross departmental engagement and alignment
Nov 03, 2017
Download
Case study: Empowering students to tell your brand story
Nov 03, 2017
Download
Join the Furternity - Use mascot muscle to general school spirit on social media
Nov 02, 2017
Download
NO SPEAKER
Roundtable C: Social media for recruitment
Nov 02, 2017
Download
Listen & Deliver: Why social listening should drive your content strategy
Nov 02, 2017
Download
NYU
Graphic design & content tips for the time & resource strapped higher ed marketer
Nov 02, 2017
Download
When Search met Social: Using data to uncover new consumer behaviors
Oct 19, 2017
Download
Content Marketing Performance: A Framework to measure real business impact
Oct 19, 2017
Download
Leveraging social data to define and drive the strategy for your social programs
Oct 19, 2017
Download
A Great Big Story case study - Lessons in the new era of social storytelling
Oct 18, 2017
Download
5 hot trends in digital marketing and how they impact you
Oct 18, 2017
Download
Virtual Reality as a strategic marketing tool
Oct 18, 2017
Download
Keynote case study: "Socializing" a 232 year old brand
Oct 18, 2017
Download
Purpose driven marketing: How DogWood Assisted Living Community touched over 96 million hearts worldwide
Apr 28, 2017
Download
Live Social Events: How the heck do you actually pull these off? A Digitas and Miller Lite Panel
Apr 28, 2017
Download
Best practices in using Facebook ads to drive sales
Apr 28, 2017
Download
Best practices for video conversion from Facebook Live and other streams
Apr 27, 2017
Download
Instagram, Facebook, and Snapchat stories: Best practices in creating snackable content
Apr 27, 2017
Download
NO SPEAKER
Apr 27, 2017
Download
From the C-Suite to the cubicle: How social media advocacy fuels employee engagement
Apr 27, 2017
Download
Case study - Social media sponsorship and U.S. Bank Stadium: Keys to a winning partnership
Apr 27, 2017
Download
Implement a framework for developing a branded podcast series: Essential tips on how to launch, measure business impact, and get leadership on board
Download
Powering and optimizing your Brand with social intelligence: A case study in using social insights to drive cross-platform strategies
Download
Analyzing the business value of your social media plan
Download
CASE STUDY: How to take your content marketing efforts from infancy to maturity
Download
Closing keynote: Blunt force - let's get honest about your brand: Lessons learned from a leading brand builder
Download
CASE STUDY: How First Republic Bank empowered their sales teams by building relationships with social media tools
Download
CASE STUDY: The power of micro ideas: Understanding online usage and data consumption habits of business owners in order to craft content they actually want to read
Download
Create experiences that deliver more meaningful and personalized moments through data, design and technology
Download
Keynote: Build your content marketing center of excellence: Solutions to the challenges of building a content strategy, working with influencers, and content across channels
Download
Case study - Using social listening to create cross-channel content
Download
Marketing in the age of Snapchat: How the young social networks are changing the rules of engagement
Download
CASE STUDY: How Intel launched their social video program
Download
Integrated marketing for better brand awareness - aligning new media with traditional marketing
Download
“Winning” the Facebook Ads auction: How to maximize delivery and conversions on Facebook
Download
Case study: Harness Facebook insights to improve your Facebook content strategy
Download
Dream Network Media
Become a digital video content creator on a budget (intermediate)
Download
Hacks for Facebook setting up your campaigns in Ad Manager + Power Editor
Download
Snackable Content: Winning an Audience One Bite at a Time
Download
Handling Negative Buzz Like a Pro
Download
NYU
Niche Marketing with Results: Measuring the Success of your Podcast
Download
Case Study: Social as Horizontal, not Vertical
Download
Google Analytics for Social Media Professionals
Download
Using Data to Build a Better Brand Experience
Download
From the Super Bowl to the Olympics: Social Media Marketing in a Real-Time Sports World
Download
Building your social media ambassador program
Download
Write an effective data-driven social media plan
Download
Common pitfalls in social media marketers need to know about - and how to avoid them
Download
Case study - Breaking through the noise: Leveraging organic, paid and employee advocacy to drive results
Download
Opening keynote: Moving beyond social platforms - how technology is impacting the way we socialize
Download
Case study: How to engage new audiences with video
Download
Nestle case study - Nature vs nurture: Understanding Gen Z
Download
Content strategy and marketing via social: Effective tactics for growth
Download
The intersection of content and social media strategy
Download
Competing with cat videos: How FedEx approaches brand journalism
Download
(case study) How to leverage video as your brand's storytelling platform and engage with new audiences
Download
Closing keynote: The 6 “R’s” of the Future Marketer
Download
The power of video: Integrating video assets into your institution's digital strategy
Download
Geofilters & Campus Stories: A case study in making Snapchat part of your social media strategy
Download
Beyond the tools: Best practices for engaging social media to accelerate awareness, intimacy and sustained affiliation in higher education
Download
Case study: Planning, deploying and sustaining a social media strategy to maintain meaningful relationships with alumni
Download
Intro to Inclusive Marketing: Embrace diversity, avoid pitfalls, and create your institution’s inclusive media strategy
Download
Social Listening Strategy – How listening to social media conversations can inform your content strategy and more
Download
Connect to your customers in real-time: how to ensure you’re publishing to the right audience and responding with precision
Download
Integrating social media into your digital and traditional media marketing campaigns
Download
A B2C approach to B2B marketing - Industry case studies in getting creative with video content
Download
SavvyClick Marketing
The power of social media influencers: Insights into leveraging them for your brand
Download
Case Study: How Esurance combined owned, earned and paid media channels to become the most talked about brand during Super Bowl 50
Download
Hilton Suggests: Building social response beyond customer care
Download
Opening keynote case study: How Gatorade leverages the native functionality of social platforms to build compelling customer experiences
Download
Beating Writer's Block — Breakthrough creative processes to inspire, transform and accelerate your writing
Download
Launching on SnapChat, Instagram Stories, and Facebook Stories: Selling to leadership, creating an engagement strategy, and measuring results
Download
Write an effective and sustainable social media & content marketing plan on a budget
Download
Where's The Leverage? The Case for Employee Advocacy
Oct 17, 2019
Download
Into and Beyond Your First Role as a Social Media Manager - Perspectives on Different Career Paths in Higher Education
Oct 17, 2019
Download
New Social Media Products and Platform Updates Marketers Need to Know About
Oct 17, 2019
Download
Boost the Impact of Your Paid Social Strategy
Oct 17, 2019
Download
Getting Personal: Social Media, Audience Engagement, and Why EVERY Person Matters
Oct 16, 2019
Download
Up-leveling Your Social Team: What Are the Components of Today’s Top Brands’ Most Successful Teams?
Oct 16, 2019
Download
How Not to Cause Your Own Crisis: What I Learned Running the 3rd Largest Twitter Account in the World
Oct 16, 2019
Download
The Storification of Social: How Your Institution Can Adapt It's Content Strategy to Effectively Leverage Stories, Live Video & Ephemeral Content
Oct 16, 2019
Download
How to Kick Start and Scale Your Influencer Program From the Ground Up
Oct 16, 2019
Download
Get Better Engagement and Build Trust With Your Online Audience
Oct 16, 2019
Download
How To Secure Business Growth with Retention Marketing
Oct 15, 2019
Download
Improv Marketing: Leveraging Principles of Improv Comedy To Develop Breakthrough Campaigns
May 02, 2019
Download
Turning Manholes Into Pots of Gold: How the Mr. Manhole Brand Used $100 in Ad Spend to Land Over a Million Dollars in New Business
May 02, 2019
Download
Micro Budget, Mega Impact: How to Decrease Your Content Production by 80% and Drive Big Results
May 01, 2019
Download
AI and Social Media: Parse Through the Noise and Analyze Consumer Insights Data for More Authentic Content Creation
May 01, 2019
Download
Building an Outcome-Based Measurement Framework
May 01, 2019
Download
Increasing Lead Generation and Conversions through Social Media Marketing
Apr 30, 2019
Download
How PwC Drives Business with Powerful Social Targeting
Mar 21, 2019
Download
A Coty Case Study: Implementing a Challenging Content Production Strategy with your Existing Teams
Mar 20, 2019
Download
How Warner Bros. Activated Influencers to Reignite One of Your Favorite Childhood Brands
Mar 20, 2019
Download
Convincing Customers to Swipe Right on Your Brand: Developing a Consistent Social Strategy and Personality
Mar 20, 2019
Download
How Esurance Drove 49MM Impressions Through Creative Content Creation
Mar 20, 2019
Download
The Best Tools & Hacks for Creating High-Quality, Low-Cost Videos and How to Effectively Market Them
Mar 19, 2019
Download
PANEL: Creating Quality, Consistent Content that Engages Students Throughout Their Higher Education Journey
Oct 12, 2018
Download
Investing in Their Success – Using Social Media to Drive Sales
Oct 12, 2018
Download
Case Study: Targeting Influencer Marketing To Drive Sales in One Metro Area
Oct 12, 2018
Download
Best Practices in Lead Generation through Social Media
Oct 12, 2018
Download
Attribution Challenges - Effective Paid Media Reporting Across Multiple Touchpoints
Oct 12, 2018
Download
The Future of Storytelling: How to Make Your Content Mean Something
Oct 12, 2018
Download
Why (and How) You Should Be Consistently Creating High-Quality Social Media Content Every Day
Oct 11, 2018
Download
Social Media in Real-Time: Creating a Strategy to Reach and Engage Fans During Events & Grand Openings
Oct 11, 2018
Download
Avoiding Legal Pitfalls with Social Media
Oct 11, 2018
Download
Effective Influencer Marketing as Part of Your Social Media Strategy
Oct 11, 2018
Download
Leveraging Empathy to Create Engaging Social Content
Oct 11, 2018
Download
PANEL: How to Leverage Social Media to Engage with Alumni and Support Your Institution's Fundraising Initiatives
Oct 11, 2018
Download
PANEL: Building Your Social Media Strategy for Crisis Communications
Oct 11, 2018
Download
Case Study: Pitney Bowes Journey to a Data-Driven Social Strategy
Oct 11, 2018
Download
Case Study: Social Media for Unsexy Organizations
Oct 11, 2018
Download
The Metrics that matter: How to Glean Insights from Your Social Media Data that Can Inform and Improve Your Social Media Strategy
Oct 10, 2018
Download
An In-Depth Look at Advertising on Facebook & Instagram
Oct 10, 2018
Download
How a Cybersecurity Firm is Implementing Next-Generation Social Listening
Apr 26, 2018
Download
Your Smarter Analytics Strategy: Unifying Measure and Optimization Across Marketing Channels
Apr 26, 2018
Download
Predicting the Future of Social Media
Apr 26, 2018
Download
How McDonald's Uses Effective Storytelling to Showcase Their Brand on Social Media
Apr 25, 2018
Download
Averaging 40MM Views/Month, How BarkBox Uses Video to Engage with a Passionate Community of Dog People
Apr 25, 2018
Download
Case Study: Best Practices for Storytelling when Working with Influencers and Partners
Apr 25, 2018
Download
Worth Every Penny: Tools That Will Boost your Marketing Effectiveness and Efficiency
Apr 25, 2018
Download
Case study: Turning high-performing content into high-performing ads
Feb 08, 2018
Download
Consumer Acquisition
The Future of user acquisition: Creative Marketplaces, Playables, Machine Learning & UA Bots
Feb 08, 2018
Download
Content, social media + SEO - Best practices in making sure your content gets in front of the right audience
Feb 07, 2018
Download
How to boost click-through rates and build trust with UGC
Feb 07, 2018
Download
VIDEO - It's a Thing. How to Make it YOUR Thing.
Feb 07, 2018
Download
Case Study: It Takes a Community to Build a Brand
Feb 07, 2018
Download
How to use social media as an alumni engagement and fundraising tool
Nov 03, 2017
Download
Social media listening for market intelligence
Nov 03, 2017
Download
Closing keynote: Keep raising the bar! Best practices in prioritizing creativity, innovation, and executing on big ideas with a small team
Nov 03, 2017
Download
Keynote: Social Media Evolution: We’ve built our audiences. What should we tell them?
Nov 02, 2017
Download
Why tailoring matters: The benefits of diversifying your social media content
Nov 02, 2017
Download
The metrics that matter - How to glean insights from your social media data that can inform and improve your social media strategy
Nov 02, 2017
Download
The challenge of differentiation - How to create a unique brand promise that resonates with prospective students
Nov 02, 2017
Download
Empowering your sales team through AI in B2B social selling
Oct 19, 2017
Download
Don’t pay to play - pay for results! B2B paid optimization with LinkedIn
Oct 19, 2017
Download
Social Media ROI & growth hacking: Where to focus when there's so much to focus on
Oct 19, 2017
Download
How influencers and content can build a brand worth billions
Oct 18, 2017
Download
Creating content that converts when you're working with limited budget and resources
Oct 18, 2017
Download
A chatbot case study - Creating authentic experiences with your audience at scale
Oct 18, 2017
Download
How to be a happy marketer: Survive the content crisis and drive results by mastering your customer’s transformational journey
Apr 28, 2017
Download
It pays to be social: How B2B brands are using social media for sales success
Apr 28, 2017
Download
Tracking digital’s effect on bricks
Apr 28, 2017
Download
Tying content to conversions - Defining relevant metrics to prove the ROI of your content marketing program
Apr 28, 2017
Download
Responding to technology and cultural shifts: How successful brands became modern-day publishers
Apr 27, 2017
Download
Future outlook - how digital marketers can harness the power of paid media
Apr 27, 2017
Download
Achieve your Social Customer Service Dreams: How to provide a top-notch digital customer experience
Apr 27, 2017
Download
Case Study: How to create powerful videos on a budget
Apr 27, 2017
Download
Social selling and relationship building: Best practices in engaging with prospects on social media
Download
Content Marketing ROI: Learn to map out realistic content goals, pair with the right metrics, and set up your reporting system
Download
CASE STUDY: How one of the largest public newspaper organizations in the US harnessed social data to stay relevant and drive up subscriptions
Download
PooPourri, Orabrush, Red Bull
The 7 elements of virality: Learn the "secret sauce" to making your videos shareable
Download
CASE STUDY: Lessons learned at StumbleUpon about social-native advertising, amplification, and tactics for content creation that you can apply to your own strategy
Download
Cutting through the noise using content marketing analytics
Download
Novak Media Group
Building trust and loyalty through social
Download
Becoming a publisher: Hacks for creating consistent, quality content, managing resources and workflow
Download
Setting KPIs and measuring the performance of your social media programs
Download
Thinking outside the box: A Ernest Packing Solutions case study in digital strategy, video content, and optimized content distribution
Download
Case Study: Social media command center – Using social to create richer customer experiences that tie back to business goals
Download
CASE STUDY: Teaching the elephant to dance: Sense and respond content at a hundred year old company
Download
Case study: Event Marketing: #TacticsforSocialEngagement
Download
Case study: Build brand awareness through a robust social recruiting strategy
Download
Uncle Sam and the social media generation
Download
Measuring success: Social analytics
Download
The trick to improving content ROI: Make your content 3D
Download
The Social Sales Mega Workshop: The transformation of business relationships through integrated marketing and sales
Download
Keynote: Intentional creativity
Download
Intentional Creativity
Download
Case study - Using social listening to create cross-channel content
Download
Selling Your Brand Live: In-The-Moment Marketing With Live Streaming
Download
Facebook Ads: How To Create Campaigns That Convert
Download
How Brands Can Benefit From Branded Video
Download
NO SPEAKER
Networking Break & Refreshments
Download
How Denny's uses social marketing innovations to amplify engagement
Download
NO SPEAKER
Afternoon Break and Refreshments
Download
Breaking down team silos for higher impact: How social, marketing, advertising and digital can collaborate
Download
Social marketing vs. content marketing: Driving the customer journey and channel performance
Download
The Walmart brand narrative - engaging storytelling at scale while maintaining individual relationships
Download
Results-based storytelling: How to design your mar-tech stack and increase student enrollment
Download
Rebel with a cause: How David beats Goliath in the real world
Download
NYU
You have the data - now what? Applying insights to improve and iterate on your social media strategy
Download
Case study: Using social intelligence data to drive marketing & business strategy
Download
Practical tips for growing and mobilizing a thriving online community
Download
Increasing loyalty through more personalized social media
Download
Breaking down silos: Leveraging social media to impact the entire student experience
Download
Having fun on social media
Download
Case study - Channeling your faculty stories to social media success
Download
Case study: How to take your content creation from primitive to sophisticated
Download
Creating social media policies and guidelines: How to spread best practices across your institution
Download
Helping students build their personal brand - Train the trainers
Download
Innovative ways you can tell your brand story on Instagram
Download
Leveraging social media to drive traditional media and creating buzz both on and offline - An ASPCA 150th anniversary case study
Download
How San Francisco Travel built a "break through" content strategy to get heard through the noise
Download
NASA
Case study: Launching a social media strategy for a traditional, legacy brand while staying true to your company's mission
Download
Crowd Companies
The Next Phase of Social: The Collaborative Economy
Download
Case study: How collecting the right social data can help you develop richer, deeper connections with your customers
Download
Tying content to conversions - Defining relevant metrics to prove the ROI of your content marketing program
Download
Social selling: How to improve sales using LinkedIn and Twitter
Download
Getting warmer — Advanced Facebook Ads targeting and strategy
Download
Influencer Marketing: Where streaming, live, digital, social media and people meet
Download
Copyright © 2019 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy