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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

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A Marketer’s Guide to Voice in 2020: How You Can Stay Competitive and Increase Customer Engagement
Aug 12, 2020
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Higher Education Enrollment and Retention is Down - How Can We Better Engage Students?
Jun 23, 2020
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Social Insights for Media Impact and Audience Alignment
Jun 22, 2020
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Addressing Issues in Fraud Detection, Fake Social Activity, and Audience Health
Jun 21, 2020
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How Brands and Creators Can Be Tapping into Emerging Channels for Their Influencer Marketing Campaign
Jun 12, 2020
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How to Build and Manage a Community on Your Brand’s Social Media
Jun 12, 2020
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Change As a Core Competency: Communicating for the Next Crisis
Jun 10, 2020
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Social Conversational Design that Converts Beyond the Bot
Feb 06, 2020
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Establishing an Authentic Connection with Your Audience through Brand Storytelling
Feb 06, 2020
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Juggling Social Media Content and Branding in a Multi-Faceted Public Safety Agency
Feb 06, 2020
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Netflix YouTube: How This Channel Followed the YouTuber Imprint to Win Over Gen Z
Feb 06, 2020
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Storytelling with Empathy: Rise Against the Machines
Feb 05, 2020
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Case Study: Creating Meaningful Social Media Relationships
Feb 05, 2020
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Trending Topics: Tapping into Consumer Needs to Build a Modern-Day Content Strategy
Feb 05, 2020
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Content Creation and Video Best Practices – Using Storytelling to Build Better Media Relationships
Feb 05, 2020
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How to Generate Creative, Compelling Influencer Marketing Campaign Ideas
Feb 05, 2020
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Insights with Impact: Maximize the Value of Your Social Media Analytics
Feb 04, 2020
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New Social Media Products and Platform Updates Marketers Need to Know About
Oct 17, 2019
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How Brands are Leveraging Stories
Oct 17, 2019
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Boost the Impact of Your Paid Social Strategy
Oct 17, 2019
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How Institutions are Running Creative Social Media Campaigns to Strengthen Brand Reputation (and How to Bounce Back When Campaigns Fail)
Oct 17, 2019
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Metrics in a Nutshell - Ideal Metrics to Track That Tie to Each Step of the Funnel
Oct 16, 2019
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Building Your Network of Influencers: Why All the Best Brands Invest in Influencer Marketing
Oct 16, 2019
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How Not to Cause Your Own Crisis: What I Learned Running the 3rd Largest Twitter Account in the World
Oct 16, 2019
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Get Better Engagement and Build Trust With Your Online Audience
Oct 16, 2019
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Student Recruitment Efforts and Authenticity – Strategies for Reaching and Engaging Prospective Students
Oct 16, 2019
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Working Together Works: How to Stop, Collaborate, and Listen with Colleagues Across Your Organization
Oct 16, 2019
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How To Secure Business Growth with Retention Marketing
Oct 15, 2019
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Content Strategy Best Practices: Your Framework For Ideation, Creation & Promotion
Oct 15, 2019
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Turning Manholes Into Pots of Gold: How the Mr. Manhole Brand Used $100 in Ad Spend to Land Over a Million Dollars in New Business
May 02, 2019
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Improv Marketing: Leveraging Principles of Improv Comedy To Develop Breakthrough Campaigns
May 02, 2019
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Micro Budget, Mega Impact: How to Decrease Your Content Production by 80% and Drive Big Results
May 01, 2019
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Crashing Culture: How to Leverage Authenticity to Keep Your Brand Relevant in Social Media
May 01, 2019
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How to Engage and Manage Influencers for Your Next Marketing Campaign
Apr 30, 2019
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Dirt Roads, Factory Floors, & Smart Phones: How to Rebuild Broken Trust
Mar 21, 2019
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GenZ is Redefining Social Media: What You Need to Know
Mar 21, 2019
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A Coty Case Study: Implementing a Challenging Content Production Strategy with your Existing Teams
Mar 20, 2019
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A Walmart Case Study: Best Practices in Executive Branding and Presence on Social Media
Mar 20, 2019
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Helping Your Employees Close the Gap on Social Media
Mar 20, 2019
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Leveraging Shared Values to Drive Engagement and Brand Loyalty
Mar 20, 2019
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An In-Depth Look at Advertising on Facebook & Instagram
Mar 19, 2019
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Maximizing the Impact of Stories: The Next Major Consumer Shift
Oct 12, 2018
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Best Practices in Lead Generation through Social Media
Oct 12, 2018
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The Future of Storytelling: How to Make Your Content Mean Something
Oct 12, 2018
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Best Practices in Lead Generation through Social Media
Oct 12, 2018
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Don’t Shy Away from Tough Topics on Social: Using an Instagram Story to Help Sexual Assault Survivors
Oct 12, 2018
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NO SPEAKER
Oct 11, 2018
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Avoiding Legal Pitfalls with Social Media
Oct 11, 2018
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Effective Influencer Marketing as Part of Your Social Media Strategy
Oct 11, 2018
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Case Study: How to Make Social Media an Integral Part of your B2B Marketing Plan
Oct 11, 2018
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Leveraging Empathy to Create Engaging Social Content
Oct 11, 2018
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Why (and How) You Should Be Consistently Creating High-Quality Social Media Content Every Day
Oct 11, 2018
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Scaling Branded Visual Content
Oct 11, 2018
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Social Media in Real-Time: Creating a Strategy to Reach and Engage Fans During Events & Grand Openings
Oct 11, 2018
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Case Study: Pitney Bowes Journey to a Data-Driven Social Strategy
Oct 11, 2018
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What is Our Social Responsibility?
Oct 11, 2018
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Finding and Sharing Your Brand's Extraordinary Stories on Social Media
Oct 10, 2018
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The Disruption, Transformation & Reinvention of Marketing
Apr 26, 2018
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Your Smarter Analytics Strategy: Unifying Measure and Optimization Across Marketing Channels
Apr 26, 2018
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The Future of AI and Voice Assistants in Marketing
Apr 26, 2018
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How McDonald's Uses Effective Storytelling to Showcase Their Brand on Social Media
Apr 25, 2018
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Averaging 40MM Views/Month, How BarkBox Uses Video to Engage with a Passionate Community of Dog People
Apr 25, 2018
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A Steak-Umm Case Study: Using Twitter to Create Positive Customer Experiences with Conversation
Apr 25, 2018
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How a Tweet Got Us on Good Morning America...TWICE!
Apr 25, 2018
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Best Practices in Optimizing Facebook Audiences for Better Performing Ads
Apr 24, 2018
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How you're using instagram all wrong - a masterclass
Feb 08, 2018
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Human to Human #H2H: Learn to Speak Human, Share Human and Market Human
Feb 08, 2018
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Case study by Brandify
Feb 07, 2018
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TSMATSMASAG-AFTRA
Panel: Best Practices in Content Creation with Digital Influencers
Feb 07, 2018
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A case study on diversity and social media at Intel
Feb 07, 2018
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Strategic Communications During a Pandemic: Top Tips for Higher Ed Comms Pros
Dec 31, 1969
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Getting warmer — Advanced Facebook Ads targeting and strategy
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How to Generate Creative, Compelling Influencer Marketing Campaigns
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Learn How A Box of Rocks Earns Top Performing CPG Pinterest Campaign of 2019
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Creating Breakthrough Content for B2B Audiences
Aug 12, 2020
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What Happens When You Can't Visit Campus - Building Your Post-COVID Playbook Around Student Takeovers
Jun 23, 2020
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Fighting the Pandemic with Communication - How the University of Arizona is Winning
Jun 22, 2020
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Staying FTC Compliant: Tips for Brands and Influencers
Jun 21, 2020
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How Live Streaming and Gaming Have Cultivated the Next Generation of Influencers
Jun 12, 2020
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Using TikTok for an Innovative Marketing Approach
Jun 10, 2020
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Brand Truths, Trump, and Tequila - Using Data to Enhance Creativity
Feb 06, 2020
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From IDK to CTA: A 10-Step Guide to Effective Social Media Advocacy
Feb 06, 2020
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Marketing in 2020: Demystifying Smart Assistants & AI
Feb 06, 2020
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"Beyond A Seat At The Table" - Considerations for Social Media Managers and Strategists
Feb 06, 2020
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How to Produce Consistent & Quality Content with a Scrappy Team
Feb 05, 2020
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How Walmart Approaches Transparency on Social Media
Feb 05, 2020
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The Importance of Acknowledging Your Tribe: The Story of Kendall-Jackson and the White Wine Emoji
Feb 05, 2020
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How San Francisco Fire Department Uses Social Media as a Tool for Building Community Relationships & Trust
Feb 05, 2020
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Diversity, Inclusion, and Equity in First Responder Social Media: Who’s Left Out? Who’s Misrepresented? Who isn’t Reached?
Feb 05, 2020
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Influencer ROI: 400K to 1.6M in less than 1 year using Instagram
Feb 05, 2020
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Fast Track Your Social Media Content! Strategic Tips and Tricks + Breakthrough Creative Writing Exercises
Feb 04, 2020
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Where's The Leverage? The Case for Employee Advocacy
Oct 17, 2019
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Best Practices in Facebook Ad Targeting - Using Audience Segmentation Strategies to Drive Better Marketing Campaigns
Oct 17, 2019
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How To Get Your Customers To Create Endless Amounts of Content for Your Business
Oct 17, 2019
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Into and Beyond Your First Role as a Social Media Manager - Perspectives on Different Career Paths in Higher Education
Oct 17, 2019
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Is Your Brand NEVER FINISHED?
Oct 16, 2019
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Engaging Niche Audiences: How SiteOne Landscape Supply Built a B2B Social Presence from Scratch
Oct 16, 2019
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6 Seconds or Bust: Mastering Short-Form Storytelling and Micro-Content
Oct 16, 2019
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Using Data, Metrics, and Tools to Drive ROI
Oct 16, 2019
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The Storification of Social: How Your Institution Can Adapt It's Content Strategy to Effectively Leverage Stories, Live Video & Ephemeral Content
Oct 16, 2019
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How to Use Data to Inform Creative and Copy Decisions
Oct 16, 2019
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Convert Viewers Into Customers with YouTube Marketing and Ads
Oct 15, 2019
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Seeing Business Differently: How Amex Raised the Conversation to Sell Value, Not Just Products (or Points)
May 02, 2019
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How Walgreens Uses Influencer Marketing to Support Retailer Owned Brands
May 02, 2019
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Improving Social ROI Through Employee Advocacy
May 01, 2019
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AI and Social Media: Parse Through the Noise and Analyze Consumer Insights Data for More Authentic Content Creation
May 01, 2019
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Building an Outcome-Based Measurement Framework
May 01, 2019
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Video Marketing, Take One, ACTION! Become a Video Marketing Superstar
Apr 30, 2019
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How PwC Drives Business with Powerful Social Targeting
Mar 21, 2019
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Starting From Scratch: Fighting for the Future of Marketing
Mar 21, 2019
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How Warner Bros. Activated Influencers to Reignite One of Your Favorite Childhood Brands
Mar 20, 2019
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Case Study: How Pandora Optimizes Content Creation for Distribution
Mar 20, 2019
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Instagram Storytelling in 2019: How Brands Can Adapt to the Platform’s Recent Changes and Be Authentic
Mar 20, 2019
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Create and Grow a PROFITABLE Online Marketing Program (Even on a Tight Budget)
Mar 19, 2019
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Maximizing the Impact of Stories: The Next Major Consumer Shift
Oct 12, 2018
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PANEL: Creating Quality, Consistent Content that Engages Students Throughout Their Higher Education Journey
Oct 12, 2018
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Investing in Their Success – Using Social Media to Drive Sales
Oct 12, 2018
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How a Major Cancer Hospital Partnered with Influencer Humans of New York to Create a Truly Moving Campaign
Oct 12, 2018
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Meeting your Audience Where They Are - A Case Study in Data-Driven Paid Media Strategy
Oct 12, 2018
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How Centrica Business Solutions Went From 0 to 60 in 6 Months
Oct 12, 2018
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Case Study: Pitney Bowes Journey to a Data-Driven Social Strategy
Oct 11, 2018
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Best Practices to Develop A Cross-Channel Social Media Strategy
Oct 11, 2018
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PANEL: How to Leverage Social Media to Engage with Alumni and Support Your Institution's Fundraising Initiatives
Oct 11, 2018
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How a Tweet Got Us on Good Morning America...TWICE!
Oct 11, 2018
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Case Study: Social Media for Unsexy Organizations
Oct 11, 2018
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PANEL: Building your Brand Ambassador Program
Oct 11, 2018
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Away: How This Global Travel Brand Uses Social Media to Build a Brand and Inspire People to Plan Their Next Trip
Oct 11, 2018
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Case study: How to Make Social Media an Integral Part of your B2B Marketing Plan
Oct 11, 2018
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PANEL: Building Your Social Media Strategy for Crisis Communications
Oct 11, 2018
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Empathy As Your Guide: Understanding Your Digital Audience’s Needs
Oct 11, 2018
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Everything You Need To Know about Designing and Launching a Strategic Chatbot
Oct 10, 2018
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Sponsorship Showcase
Apr 26, 2018
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Making Water Fashionable with Instagram
Apr 26, 2018
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Lessons In Unconventional Innovation: Reese’s Peanut Butter Cups
Apr 26, 2018
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Case Study: Managing a Crisis Using Social Media
Apr 25, 2018
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Relationship ROI: Driving Business Growth by Amplifying Relationships Online
Apr 25, 2018
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Developing Your Content Accelerator Blueprint
Apr 25, 2018
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How Jack Link’s Protein Snacks and Carmichael Lynch Turn a Reclusive TV Spokesbeast into Brand-Boosting Social Video Content
Apr 25, 2018
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How to Engage and Manage Influencers for Your Next Marketing Campaign
Apr 24, 2018
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Case study: Broadening your marketing strategy to drive social media ROI
Feb 08, 2018
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VIDEO - It's a Thing. How to Make it YOUR Thing.
Feb 07, 2018
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Build trust as a brand with these storytelling techniques
Feb 07, 2018
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Content, social media + SEO - Best practices in making sure your content gets in front of the right audience
Feb 07, 2018
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How to boost click-through rates and build trust with UGC
Feb 07, 2018
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Pitt Business Backstory: An Admissions Campaign Highlighting Student Journeys from High School, to College, to Career
Dec 31, 1969
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Beating Writer's Block — Breakthrough creative processes to inspire, transform and accelerate your writing
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Blending Organic Content & Advertising for Better Performance and Engagement
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Social Media is the First Line of Defense: Defusing and Managing Issues
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Adapting Your Content Strategy Overnight - The Importance of Being Proactive
Jun 23, 2020
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Managing Social Media Tone and Cadence During a Crisis
Jun 22, 2020
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How Social Listening Supports Student Engagement and Campus Decision Making During COVID-19
Jun 22, 2020
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Building a Culture of Social Selling
Jun 21, 2020
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Become an At Home Video-Pro: Level Up Your DYI Video Skills with Tips from YouTubers & Twitch Streamers
Jun 12, 2020
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Bringing New Life to Your Words: Magical Ways to Improv Your Writing (That’s Not a Typo!)
Jun 10, 2020
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Working as a One-Person Social Media and Comms Team — Strategies for PIOs to Make the Most of Limited Resources
Feb 06, 2020
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A Look at the VR and AR Technology Landscape & Brand Case Studies
Feb 06, 2020
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The PIO Role — From Traditional to Social
Feb 06, 2020
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Video Optimization Strategies for Better Viewership & Engagement
Feb 06, 2020
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Social Media and Emergency Management – How to Engage Interactively with the Public during All Phases of Emergency Situations
Feb 05, 2020
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Beyond KPIs: Measuring Success on Social Media, Learning From Your Analytics and Reaching Your Social Media Goals
Feb 05, 2020
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Getting Past the Human Firewall: Building Trust Human-to-Human
Feb 05, 2020
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Social Media & Natural Disasters: Media Relationships and Communication Strategy Forged in Hawaii’s Volcanic Eruption
Feb 05, 2020
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Coffee with a Cop - How One Event in 2011 Turned into One of the Most Successful Community Policing Programs in the World
Feb 05, 2020
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Facebook Ad Optimization Masterclass
Feb 04, 2020
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Building Your Social Media Policy Framework
Feb 04, 2020
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Your Brand Voice on Social - How Jack Link's Protein Snacks Wins with Humor
Oct 17, 2019
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How Nationwide Leverages a Social Persona to Create a Culturally Relevant Brand
Oct 17, 2019
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Engage, Empower and Embrace – How to Excite Leadership and Staff on Social
Oct 17, 2019
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How to Navigate An Organic vs Paid Digital Strategy
Oct 17, 2019
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Up-leveling Your Social Team: What Are the Components of Today’s Top Brands’ Most Successful Teams?
Oct 16, 2019
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Building Great Content on Complicated Subjects: IBM 5 in 5 - A Case Study
Oct 16, 2019
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Boosting Your Brand with Employee Advocacy: A LinkedIn Elevate Case Study
Oct 16, 2019
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Getting Personal: Social Media, Audience Engagement, and Why EVERY Person Matters
Oct 16, 2019
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Paid Facebook Campaign Creation Strategy: A Discussion of Best Practices, Strategies, Analytics, and Testing on Facebook
Oct 16, 2019
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How Brands & Agencies Can Align for Micro-Influencer Marketing that Brings the Buzz
Oct 16, 2019
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Humanizing Your Brand with Internal Influencers – Employee Advocacy 2.0
Oct 15, 2019
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Building a Winning Lead Generation Strategy on LinkedIn
May 02, 2019
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The Next Facebook: Paid and Organic Strategies on YouTube
May 02, 2019
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Leveraging Social Media to Increase Brand Loyalty
May 01, 2019
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Building an Audience-Centric Content Distribution and Engagement Strategy
May 01, 2019
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Future Forward: Applying Trends and New Tech to Social Media
May 01, 2019
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Increasing Lead Generation and Conversions through Social Media Marketing
Apr 30, 2019
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Creators, Your Brand’s Best Friend: How to Run Successful Influencer Marketing Campaigns on YouTube
Mar 21, 2019
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Fantastic Influencers and Where To Find Them: A Data-Driven Microinfluencer Case Study
Mar 20, 2019
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A Fantasy Football Case Study: How Brands and Influencers are the Perfect Match
Mar 20, 2019
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How Esurance Drove 49MM Impressions Through Creative Content Creation
Mar 20, 2019
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Creating Meaningful Social Media Relationships
Mar 20, 2019
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Developing an Executable Influencer Marketing Strategy
Mar 19, 2019
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Attribution Challenges - Effective Paid Media Reporting Across Multiple Touchpoints
Oct 12, 2018
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Case Study: Targeting Influencer Marketing To Drive Sales in One Metro Area
Oct 12, 2018
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How a Major Cancer Hospital Partnered with Influencer Humans of New York to Create a Truly Moving Campaign
Oct 12, 2018
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Investing in Their Success – Using Social Media to Drive Sales
Oct 12, 2018
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PANEL: Best Practices from Top Universities on How to Integrate Video into Your Social Media Strategy
Oct 12, 2018
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Strategic Content at Notre Dame: Longform Journalism and Social Media Success
Oct 12, 2018
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How Prose Builds New Brand Trust with Content Marketing
Oct 11, 2018
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Avoiding Legal Pitfalls with Social Media
Oct 11, 2018
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BRAND PANEL: Best Practices to Develop A Cross-Channel Social Media Strategy
Oct 11, 2018
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Social Media in Real-Time: Creating a Strategy to Reach and Engage Fans During Events & Grand Openings
Oct 11, 2018
Download
Scaling Branded Visual Content
Oct 11, 2018
Download
Case Study: Social Media for Unsexy Organizations
Oct 11, 2018
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Gaining Leadership Support (Even Skeptics): An Open Story of One’s Corporate Journey
Oct 11, 2018
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How a Tweet Got Us on Good Morning America...TWICE!
Oct 11, 2018
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PANEL: Best Practices in Harnessing Social Media to Boost Recruitment Efforts
Oct 11, 2018
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The Metrics that matter: How to Glean Insights from Your Social Media Data that Can Inform and Improve Your Social Media Strategy
Oct 10, 2018
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An In-Depth Look at Advertising on Facebook & Instagram
Oct 10, 2018
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Predicting the Future of Social Media
Apr 26, 2018
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Adapt or Be Left Behind: Best Practices in Instagram Advertising
Apr 26, 2018
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Influencer Marketing: How To Break Through The #Sponsored Noise (A Chilly Cow Brand Launch Case Study)
Apr 26, 2018
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Future Proofing Your Social Strategy
Apr 25, 2018
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Case Study: Best Practices for Storytelling when Working with Influencers and Partners
Apr 25, 2018
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Best Practices for Video Conversion from Facebook Live and Other Streams
Apr 25, 2018
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Win Every Moment: Optimizing the Digital Customer Journey to Build Audience Growth, Drive Customer Engagement and Impact Revenue
Apr 25, 2018
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Meaningful Engagement in an Era of Content Saturation
Feb 08, 2018
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Case study: Turning high-performing content into high-performing ads
Feb 08, 2018
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The core pillars of planning a comprehensive social media strategy that will help boost brand awareness
Feb 07, 2018
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Bringing Social Value to Social Media: The convergence of marketing, social entrepreneurship, and innovation
Feb 07, 2018
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Collaborative social engagement in the organization
Feb 07, 2018
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Case Study: It Takes a Community to Build a Brand
Feb 07, 2018
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How a Student Brand Ambassador Program Led to a 46% Increase in Enrollment
Dec 31, 1969
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Is Your Social Media Content Fresh, Timely, and Relevant?
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Move Beyond Vanity Metrics: How To Get Real Results With YouTube Ads
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How Social Media Managers Can Work with Professors during Distance Learning
Jun 23, 2020
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Keeping Spirits Up: How to Highlight Academic Milestones during Shelter-in-Place
Jun 22, 2020
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Build and Run a Successful B2B Community
Jun 21, 2020
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Leveraging Dark Social: How Can Brands Get Invited to the Conversation?
Jun 12, 2020
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Humanizing Your Brand with Internal Influencers – Employee Advocacy 2.0
Jun 12, 2020
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How to Build Trust and Reach Your Customers Organically Across Social Media
Jun 10, 2020
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Feb 06, 2020
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How To Get Your Customers To Create Endless Amounts of Content for Your Business
Feb 06, 2020
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Using Digital Tools to Create Emotional Connections
Feb 06, 2020
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Why TikTok Has Influencers Dancing For Brands
Feb 06, 2020
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Empowering Field Employees to Use Social Media
Feb 05, 2020
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Balancing Creativity with SEO to Produce Your Highest Ranking Content
Feb 05, 2020
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Authenticity Always Wins: Forming Social Strategy Around Audience
Feb 05, 2020
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Lessons Learned at the Tree of Life
Feb 05, 2020
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Achieving Influencer Marketing Results with An Agency or an In-House Team
Feb 05, 2020
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How to Use Messenger Bots to Deliver Traffic and Cultivate Loyalty
Feb 04, 2020
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Too Blessed To Be Stressed
Oct 17, 2019
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Cause is Working; Your Marketing Isn't
Oct 17, 2019
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How User-Generated Content on Instagram Can Drive Engagement and Revenue for Retailers
Oct 17, 2019
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Launching and Measuring an Effective Influencer Marketing Program
Oct 17, 2019
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A Look at the Social Media Platform Landscape - Where Are the Biggest Upcoming Opportunities for Brands?
Oct 16, 2019
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Why Marketers Should Focus on Editorial Franchises, Not Content Marketing
Oct 16, 2019
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How to Kick Start and Scale Your Influencer Program From the Ground Up
Oct 16, 2019
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UN PeacekeepingUNICEF
Social Media at International Organizations
Oct 16, 2019
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Social Media Personas: How to Build Out Your Institution's Voice and Tone on Social Media
Oct 16, 2019
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How to Best Communicate With And Engage Faculty, Staff & Students: Creative Ways to Share Academic & Research Content on Social
Oct 16, 2019
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Fast Track Your Social Media Content! Strategic Tips and Tricks + Breakthrough Creative Writing Exercises
Oct 15, 2019
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Navigating a Crisis - How to Build Your Social Crisis Comms Plan
Oct 15, 2019
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Why TikTok Has Influencers Dancing For Brands
May 02, 2019
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Influencers, Search Rankings and Collaboration - How to Work with Influencers to Drive Search Results
May 02, 2019
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Multilingual Social Media: My Secret Weapon
May 01, 2019
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Wonder Twin Powers, Activate! Using Social Media to Align Sales and Marketing in a Hyper-Connected World
May 01, 2019
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Case Study: Refreshing Coca-Cola on Social Media
May 01, 2019
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Creating Insights-Driven Community Building Campaigns
Mar 21, 2019
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Cutting Through the Crowded Newsfeed – Brand Differentiation in Social Advertising
Mar 21, 2019
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Case Study: From Staff to Storytellers - Why Employee Advocacy Should Be Part of Your Social Strategy
Mar 20, 2019
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Why Your Social Media Should Map Content to Moments in Your Audiences’ Lives
Mar 20, 2019
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Convincing Customers to Swipe Right on Your Brand: Developing a Consistent Social Strategy and Personality
Mar 20, 2019
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How to Speak Millennial
Mar 20, 2019
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The Best Tools & Hacks for Creating High-Quality, Low-Cost Videos and How to Effectively Market Them
Mar 19, 2019
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Attribution Challenges - Effective Paid Media Reporting Across Multiple Touchpoints
Oct 12, 2018
Download
How Centrica Business Solutions Went From 0 to 60 in 6 Months
Oct 12, 2018
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The Future of Storytelling: How to Make Your Content Mean Something
Oct 12, 2018
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‘Likes’ Don’t Fill Concert Halls: Insights into Millennials and the Arts
Oct 12, 2018
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Case Study: Targeting Influencer Marketing To Drive Sales in One Metro Area
Oct 12, 2018
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Talking About Money: How Confronting Controversy Fuels Ellevest’s Growth Strategy
Oct 12, 2018
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Effective Influencer Marketing as Part of Your Social Media Strategy
Oct 11, 2018
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How Prose Builds New Brand Trust with Content Marketing
Oct 11, 2018
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How OWN Creates Community and Multi-Platform Success With Social Video
Oct 11, 2018
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Gaining Leadership Support (Even Skeptics): An Open Story of One’s Corporate Journey
Oct 11, 2018
Download
Away: How This Global Travel Brand Uses Social Media to Build a Brand and Inspire People to Plan Their Next Trip
Oct 11, 2018
Download
Why (and How) You Should Be Consistently Creating High-Quality Social Media Content Every Day
Oct 11, 2018
Download
Leveraging Empathy to Create Engaging Social Content
Oct 11, 2018
Download
How OWN Creates Community and Multi-Platform Success With Social Video
Oct 11, 2018
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PANEL: Setting KPIs and Measuring the Performance of Your Social Media Programs
Oct 11, 2018
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Writing an Effective and Scalable Social Media Plan for your College or University
Oct 10, 2018
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Building Endurance: An Introduction to Agile Marketing for Social Media Marketers
Oct 10, 2018
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Spending Strategically: Making the Most of Your Paid Media Budget
Apr 26, 2018
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How a Cybersecurity Firm is Implementing Next-Generation Social Listening
Apr 26, 2018
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How Weight Watchers Uses Sequential Digital Messaging to Take Prospective Customers on a Brand Journey
Apr 26, 2018
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Make Customers Work For You: How To Increase User Generated Content
Apr 25, 2018
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$4.6 Million, 24 Hours: Using Facebook Live to Raise Millions in Louisville
Apr 25, 2018
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Worth Every Penny: Tools That Will Boost your Marketing Effectiveness and Efficiency
Apr 25, 2018
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Creating a Conversion-Focused Video Content Strategy
Apr 24, 2018
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Consumer Acquisition
The Future of user acquisition: Creative Marketplaces, Playables, Machine Learning & UA Bots
Feb 08, 2018
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How Verywell uses Facebook to build critical support communities
Feb 08, 2018
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What Happened Today: A case study on tracking real-time marketing performance
Feb 07, 2018
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Case Study: How Muscle Milk entered the digital playing field
Feb 07, 2018
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Case studies: Using storytelling to build powerful brands
Feb 07, 2018
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Times Are Negative but Your Content Doesn't Have to Be: The Positive Power of Social Media
Dec 31, 1969
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Writing an effective and sustainable social media & content marketing plan
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What You Should Know About Brand Safety and Alignment before Launching Your Influencer Campaign
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Using Audience Segmentation Strategies to Drive Better Marketing Campaigns
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