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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

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✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

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A Marketer’s Guide to Voice in 2020: How You Can Stay Competitive and Increase Customer Engagement
Aug 12, 2020
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Higher Education Enrollment and Retention is Down - How Can We Better Engage Students?
Jun 23, 2020
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Social Insights for Media Impact and Audience Alignment
Jun 22, 2020
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Addressing Issues in Fraud Detection, Fake Social Activity, and Audience Health
Jun 21, 2020
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How Brands and Creators Can Be Tapping into Emerging Channels for Their Influencer Marketing Campaign
Jun 12, 2020
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How to Build and Manage a Community on Your Brand’s Social Media
Jun 12, 2020
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Change As a Core Competency: Communicating for the Next Crisis
Jun 10, 2020
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Social Conversational Design that Converts Beyond the Bot
Feb 06, 2020
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Establishing an Authentic Connection with Your Audience through Brand Storytelling
Feb 06, 2020
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Juggling Social Media Content and Branding in a Multi-Faceted Public Safety Agency
Feb 06, 2020
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Netflix YouTube: How This Channel Followed the YouTuber Imprint to Win Over Gen Z
Feb 06, 2020
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Empowering Field Employees to Use Social Media
Feb 05, 2020
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Case Study: Creating Meaningful Social Media Relationships
Feb 05, 2020
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Trending Topics: Tapping into Consumer Needs to Build a Modern-Day Content Strategy
Feb 05, 2020
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Content Creation and Video Best Practices – Using Storytelling to Build Better Media Relationships
Feb 05, 2020
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How to Generate Creative, Compelling Influencer Marketing Campaign Ideas
Feb 05, 2020
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Insights with Impact: Maximize the Value of Your Social Media Analytics
Feb 04, 2020
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Strategic Communications During a Pandemic: Top Tips for Higher Ed Comms Pros
Dec 31, 1969
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What You Should Know About Brand Safety and Alignment before Launching Your Influencer Campaign
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Using Audience Segmentation Strategies to Drive Better Marketing Campaigns
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Creating Breakthrough Content for B2B Audiences
Aug 12, 2020
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What Happens When You Can't Visit Campus - Building Your Post-COVID Playbook Around Student Takeovers
Jun 23, 2020
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Fighting the Pandemic with Communication - How the University of Arizona is Winning
Jun 22, 2020
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Staying FTC Compliant: Tips for Brands and Influencers
Jun 21, 2020
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How Live Streaming and Gaming Have Cultivated the Next Generation of Influencers
Jun 12, 2020
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Using TikTok for an Innovative Marketing Approach
Jun 10, 2020
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Brand Truths, Trump, and Tequila - Using Data to Enhance Creativity
Feb 06, 2020
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From IDK to CTA: A 10-Step Guide to Effective Social Media Advocacy
Feb 06, 2020
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Marketing in 2020: Demystifying Smart Assistants & AI
Feb 06, 2020
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"Beyond A Seat At The Table" - Considerations for Social Media Managers and Strategists
Feb 06, 2020
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Storytelling with Empathy: Rise Against the Machines
Feb 05, 2020
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How Walmart Approaches Transparency on Social Media
Feb 05, 2020
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The Importance of Acknowledging Your Tribe: The Story of Kendall-Jackson and the White Wine Emoji
Feb 05, 2020
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How San Francisco Fire Department Uses Social Media as a Tool for Building Community Relationships & Trust
Feb 05, 2020
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Diversity, Inclusion, and Equity in First Responder Social Media: Who’s Left Out? Who’s Misrepresented? Who isn’t Reached?
Feb 05, 2020
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Influencer ROI: 400K to 1.6M in less than 1 year using Instagram
Feb 05, 2020
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Fast Track Your Social Media Content! Strategic Tips and Tricks + Breakthrough Creative Writing Exercises
Feb 04, 2020
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Pitt Business Backstory: An Admissions Campaign Highlighting Student Journeys from High School, to College, to Career
Dec 31, 1969
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How to Generate Creative, Compelling Influencer Marketing Campaigns
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Learn How A Box of Rocks Earns Top Performing CPG Pinterest Campaign of 2019
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Adapting Your Content Strategy Overnight - The Importance of Being Proactive
Jun 23, 2020
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Managing Social Media Tone and Cadence During a Crisis
Jun 22, 2020
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How Social Listening Supports Student Engagement and Campus Decision Making During COVID-19
Jun 22, 2020
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Building a Culture of Social Selling
Jun 21, 2020
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Become an At Home Video-Pro: Level Up Your DYI Video Skills with Tips from YouTubers & Twitch Streamers
Jun 12, 2020
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Bringing New Life to Your Words: Magical Ways to Improv Your Writing (That’s Not a Typo!)
Jun 10, 2020
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Working as a One-Person Social Media and Comms Team — Strategies for PIOs to Make the Most of Limited Resources
Feb 06, 2020
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A Look at the VR and AR Technology Landscape & Brand Case Studies
Feb 06, 2020
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The PIO Role — From Traditional to Social
Feb 06, 2020
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Video Optimization Strategies for Better Viewership & Engagement
Feb 06, 2020
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How to Produce Consistent & Quality Content with a Scrappy Team
Feb 05, 2020
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Beyond KPIs: Measuring Success on Social Media, Learning From Your Analytics and Reaching Your Social Media Goals
Feb 05, 2020
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Getting Past the Human Firewall: Building Trust Human-to-Human
Feb 05, 2020
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Social Media & Natural Disasters: Media Relationships and Communication Strategy Forged in Hawaii’s Volcanic Eruption
Feb 05, 2020
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Coffee with a Cop - How One Event in 2011 Turned into One of the Most Successful Community Policing Programs in the World
Feb 05, 2020
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Facebook Ad Optimization Masterclass
Feb 04, 2020
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Building Your Social Media Policy Framework
Feb 04, 2020
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How a Student Brand Ambassador Program Led to a 46% Increase in Enrollment
Dec 31, 1969
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Blending Organic Content & Advertising for Better Performance and Engagement
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Social Media is the First Line of Defense: Defusing and Managing Issues
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How Social Media Managers Can Work with Professors during Distance Learning
Jun 23, 2020
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Keeping Spirits Up: How to Highlight Academic Milestones during Shelter-in-Place
Jun 22, 2020
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Build and Run a Successful B2B Community
Jun 21, 2020
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Leveraging Dark Social: How Can Brands Get Invited to the Conversation?
Jun 12, 2020
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Humanizing Your Brand with Internal Influencers – Employee Advocacy 2.0
Jun 12, 2020
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How to Build Trust and Reach Your Customers Organically Across Social Media
Jun 10, 2020
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Feb 06, 2020
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How To Get Your Customers To Create Endless Amounts of Content for Your Business
Feb 06, 2020
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Using Digital Tools to Create Emotional Connections
Feb 06, 2020
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Why TikTok Has Influencers Dancing For Brands
Feb 06, 2020
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Social Media and Emergency Management – How to Engage Interactively with the Public during All Phases of Emergency Situations
Feb 05, 2020
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Balancing Creativity with SEO to Produce Your Highest Ranking Content
Feb 05, 2020
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Authenticity Always Wins: Forming Social Strategy Around Audience
Feb 05, 2020
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Lessons Learned at the Tree of Life
Feb 05, 2020
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Achieving Influencer Marketing Results with An Agency or an In-House Team
Feb 05, 2020
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How to Use Messenger Bots to Deliver Traffic and Cultivate Loyalty
Feb 04, 2020
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Times Are Negative but Your Content Doesn't Have to Be: The Positive Power of Social Media
Dec 31, 1969
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Is Your Social Media Content Fresh, Timely, and Relevant?
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Move Beyond Vanity Metrics: How To Get Real Results With YouTube Ads
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