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Las Vegas 2016

Use data-driven customer targeting for a better brand experience: How to source and structure relevant data, and develop targeted content to build relationships

Marketers don’t necessarily scare easily, but there are two things in particular that keep us awake at night: data and retention. The former is an ever-expanding space that seems to be growing in importance as it grows in size, while the latter is a crucial focal point of any marketing campaign, and it becomes increasingly difficult as attention spans decrease. In this interactive workshops, we will tackle both of these pertinent issues.

 

WHAT WILL YOU LEARN?

Activities include:

  • Source relevant data from a multitude of digital sources

  • Structure data in such a way that it can be referenced and utilized easily

  • Develop correlated audience clusters and develop hyper-targeted content to maintain relationships

  • Review data sets through basic statistical analysis methods

  • Identify correlations and opportunities present in analyzed data

  • Apply those learnings in a live (and creative) environment

Corey Padveen
t2 Marketing International

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