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SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

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Dallas 2016

Case study: How to engage new audiences with video

When one of the largest audiences for your product or service has never heard of you, and is actually intimidated by the idea of digging into what you offer, you need to get creative: creative about how to reach them, what to say, and how to deliver it in a way that makes them want more, engage with your brand and ultimately become a loyalist.

Andrew will tell the story of realtor.com’s path to engaging with first-time homebuyers through video content that speaks to their fears, strengthens their confidence, and makes them laugh in the process. It’s The Homebuying Process in Plain English With Elizabeth Banks… and it’s the first step in a long-range video strategy for realtor.com.

You’ll walk away with a better understanding of:

  • Defining your audience, and crafting content that speaks to them
  • Understanding what makes content useful, and sharable
  • How your media strategy should define your content creation
  • Why differentiated storytelling is the key to standing apart from your competitors

Roop Ghangas
realtor.com

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