Events: SMSS Anaheim 2019   |    DOWNLOAD TALKS   |    Talk to a live representative: 888-409-4418

SOCIAL MEDIA MARKETING SPEAKER PRESENTATIONS Download 200+ talks and case studies from past SMSS events!

These presentations can help you:

✓ Find inspiration for your next social media campaign, post, or piece of content
Brainstorm creative and stylistic ideas for your next presentation
✓ Review best practices in social media from top brands
✓ Identify other marketing leaders and speakers in the social media space to expand your network
Leverage industry-specific case studies to share with leadership and your team

SIGN UP!

Once you sign up for access, you’ll receive notifications when new presentations are uploaded for you to check out.
If you're already signed up, log in now.

Dallas 2016

Social marketing vs. content marketing: Driving the customer journey and channel performance

Content is king, right? In a world where most social networks are requiring brands to invest more and more heavily, the claim is debatable.

So, how do social and digital marketers balance the resources at hand: particularly their budgets and their creative or thought leadership content development?  In addition to figuring out where to invest, here’s another question: can paid, owned, earned and shared tactics be friends… instead of competitors?

In this session, we will discuss how content can amplify your social efforts, and vice versa:

  • Tactics for using content to drive customers through the buyer’s journey
  • Content Marketing & Social for B2B vs B2C, and best asset types for each
  • Utilizing content for Paid Social, particularly sequential advertising

Jenessa Ayache
Hewlett Packard Enterprise

You must log in to view/download presentation files.

Copyright © 2018 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy